Mafalda Sousa
Marketing Director, Cardiometabolic @ Novo Nordisk
About
Senior pharmaceutical executive with 15+ years driving commercial excellence across cardiometabolic franchises. I have a proven track record of building winning commercial strategies and leading teams to exceptional results. My expertise spans P&L management, brand launches, sales leadership and market development. Throughout my career at Novo Nordisk, AstraZeneca, and Eli Lilly, I've progressed from Sales Representative to Sales and Marketing Director through diverse experiences in brand management, sales leadership, and alliance management. What drives me is delivering meaningful impact, on business performance, team development, and ultimately patient outcomes. I thrive on complex challenges, cross-functional collaboration, and building strategies that create sustainable growth.
Portugal
Oeiras
Pharmaceuticals
Patient outcomes program development, Stakeholder engagement, Non-branded strategy, Brand equity building, Front-line sales leadership, Team performance optimization, Talent development, Brand Management, Disease Awareness Campaign, Multichannel Marketing, Value-based Selling, Alliance transition management, Brand turnaround strategies, Team development, Strategic partnerships, Alliance management, Cross-country stakeholder management, innovative partnership models, Key Account Management, KOL Engagement
Experience
Marketing Director, Cardiometabolic
Novo Nordisk
Lisboa, Portugal
Driving the cardiometabolic portfolio strategy to defeat chronic diseases such as diabetes and obesity. Direct strategic and operational oversight of marketing, digital, business development, and new launches. Member of Portuguese Leadership Team.
Business Unit Director, Diabetes
Novo Nordisk
Lisboa, Portugal
Full commercial P&L ownership including strategic planning, forecasting, and budget management. Led end-to-end brand strategy development and execution for diabetes portfolio with integrated commercial team. Member of Portuguese Leadership Team.
Head of Sales Diabetes
AstraZeneca
Lisboa e Região, Portugal
Head of Sales for Diabetes and from January 2020 onwards Head of Sales for Cardiovascular, Renal and Metabolism. Led 72-person CVRM sales organization managing €40M franchise. Drove commercial execution while preparing organization for strategic portfolio expansion into heart failure and CKD indications.
Senior Brand Leader Cardiovascular
AstraZeneca
Lisboa e Região, Portugal
Led cross-functional brand team to establish new oral antiplatelet as new standard of care in Acute Coronary Syndrome.
European Alliance Manager DePuySynthes-Lilly
Eli Lilly and Company
Spearheaded EU governance for strategic orthopedic-osteoporosis alliance across Spain, France, Germany, Switzerland, and Netherlands.
Cardiovascular and Osteoporosis Sales and Marketing Manager
Eli Lilly and Company
Managed osteoporosis and cardiovascular brands with team leadership and strategic partnership development.
CNS Brand Manager
Eli Lilly and Company
Led brand strategy for antidepressant with focus on patient-centric campaigns.
District Sales Manager (Primary Care & Speciality)
Eli Lilly and Company
Led 9-person sales team in Primary Care Business Unit. Therapeutic areas: depression, diabetes and erectile dysfunction
Diabetes Project Leader
Eli Lilly and Company
Led innovative patient outcomes initiatives in diabetes.
Sales representative
Eli Lilly and Company
Education
Universidade Católica Portuguesa
Marketing
Universidade do Porto
Nutrition
Mafalda Sousa's Contact Information
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