Mafalda Pais

Responsible for the product category portfolio. Develop and implement a portfolio and communication strategy, managing the commercialization process, market growth, profitability tracking and go-to-market plans. Implement product and pricing strategies, control the A&P. Track products P&L and gross margin. Understand consumer/shopper insights competitive trends based on data analytics.

Alignment and support of product/brand launch implementation. Briefing development and contact with creative agencies to create of point of sales materials. Implementation and support of offline media strategy. Market and competition analysis. Direct support to field, kam and wholesaler channels. Branded content development for media partnerships.

Support in Customer Marketing activities with a focus on salon exclusive brands (field and kam channels). Contact with media, creative and social media agencies. Creation of social media ads and copywriting. Follow up and support of sales promotions.

Two year program, offering a double competence throughout two master diplomas: - Masters of Science and Technology majoring in Fragrance and Cosmetics @ ISIPCA and University of Versailles - MBM in Business and Management specific for the Fragrance and Cosmetics Industry @ University of Padova

A Two-week Summer School, following the Harvard case method, in an interactive environment aimed at undergraduate students or recent graduates, designed as a first in-depth contact with the business world.

Emphasized an integrated understanding of biology, chemistry, mathematics, and physics. The program features a strong practical component, focusing on the structure, function, and evolution of biological systems.