
mady asis
account director
About
Senior Account Manager at Publicis Manila
philippines
philippines
online media
advertising, integrated marketing, marketing communications, marketing, account management, creative strategy, digital marketing, marketing strategy, online advertising, competitive analysis, strategy, brand development, creative direction, copywriting, social media marketing, marketing management, key account management, customer insight, event planning
Experience

account director
ace saatchi & saatchi

account director
campaigns and grey

senior account manager
campaigns and grey

senior account manager
propel manila 360
* Directly services Client’s needs in digital platform and below-the-line activities * Maintains the connection and coordination of the Client with Agency, ensuring that Client’s objectives are met and inputs of the Agency are balanced * Oversees and leads events planning and activations * Participates in the conceptualization and implementation of strategic online promotions * Monitoring online activities of brands handled and competitive brands with reports for online promotions and Facebook fan pages * Briefs and coordinates with all suppliers ensuring that Client’s expectations are met * Ensures programming of online applications are always active

senior account manager
publicis manila, inc.
* Directly services Client’s needs * Assists Clients in working and improving the preferred marketing strategy and oversees the finished ad campaigns * Develops competitive analyses and communications plan * Maintains the connection and coordination of the Client with Agency, ensuring that Client’s objectives are met and inputs of the Agency are balanced * Briefs all the departments involved to see to it that the stages of production are accomplished * Handles television, radio and print production of all the brands’ media communication * Assesses the need for advertising and inspires the creative team to develop campaigns with impact and addresses the marketing objectives * Participates in the conceptualization and implementation of below-the-line activities * Monitors all brand’s activities in different areas
Education
dominican college of blauvelt
university of asia and the pacific
Graduated with Bachelor of Arts in Integrated Marketing Communication. Activities and Societies: Women's Futsal Team, I-sa Dance Troupe
mady asis's Contact Information
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