Madlen F.

Bringing global marketing strategies to life and driving high-impact activations in Germany. Spearheading innovative campaigns to enhance brand visibility and customer engagement. Leading a team of talented professionals to create compelling, localized content across multiple channels, ensuring market relevance and business growth.

- Led the Marketing team, which included the community manager and video content creator, in driving comprehensive marketing efforts for the promotion and launch of a Web3 Trading Card Game - Collaborated closely with the game team, product manager, and CEO to align all marketing strategies with the development plan, ensuring a seamless integration of marketing efforts with the game's milestones. - Developed and executed a robust marketing plan, employing KPI tracking mechanisms to measure the campaign's success and make data-driven improvements. - Full budget responsibility for all launch activities - Spearheaded and managed all paid marketing ads, including Google Ads, YouTube Ads, and Facebook Ads Manager to drive significant user acquisition. - Implemented brand guidelines, key art briefings, and brand voice, ensuring a consistent and compelling brand identity across all marketing touchpoints. - Conducting comprehensive research to identify and define our target players and customer personas through well-designed surveys of existing players, customer feedback, and thorough competitive analysis. - Influencer and Agency management - Management of Social Media channels, overseeing and leading content planning and creation - Successfully wrote and curated a high-quality and engaging newsletter for a substantial subscriber base of 40,000 recipients. - Played a pivotal role in coordinating the launch of the game on the Epic Games Store and HyperPlay Store - Managing all PR activities, including press releases and press partnerships, effectively communicating the game's unique selling points and generating substantial media coverage. - Implementation and Project Management for Asana, Agorapulse, and internal KPI and ROI dashboards - Close collaboration with the web, art, and legal team

- Competitive Research - Marketing Asset and Coordination - Website Development - Business Partnership management

-Wordwide App Store optimization (keyword strategy, app store packages, working together with freelancers, agencies, running tests and competitive analysis, texting) - Influencer Marketing and campaign creation - Brand cooperations - Working closely with game team, marketing team, creative services, CRM and data teams

- Social Media Management/ Community Management for free-to-play mobile games - Forum Management - Creating engaging content - Feedback reporting to the developers from the players and vice-versa - Tracking KPIs - Managing a team of moderators

Digital Media Planning for Johnson&Johnson - Planning and execution of media campaigns (online TV and online video) - Budget planning - Management of creative agencies and other partners

- Designing, implementing and monitoring international multi-channel campaigns with a focus on the online segment for free-to-play PC games - Acting as go-between for the portfolio management and marketing departments - Taking responsibility for the product-specific marketing budget, preparing brand and marketing plans, product forecasts and business cases - Responsibility for reaching the strategic and operative goals of marketing targets - Implementing and optimising ROI-based performance marketing campaigns - Identifying, acquiring and supervising marketing cooperation partners - Designing and optimising advertising media - Briefing internal marketing department teams and external agencies and service providers

- Conducted quantitive and qualitative market research about competitors, potential audiences, customers, and marketing campaigns of free-to-play, VR, and retail video games - Designed monthly surveys and analyzed our free-to-play user behavior in order to increase retention and plan in-game promotional items, as well as improving the user interaction on social channels - Led communication with business partners and educational organizations about licensing CRYENGINE and sponsoring community events for Warface and The Climb - Collaborated with Live Operations and Creative services to arrange key assets used for social media and game launcher - Optimized social media channels across Crytek brands with changes in playlist layout, key arts, and subscription updates - Led the creation of a merchandise shop for Crytek brands, including contract-, asset-, promotion-, and web content management - Worked closely with brand managers and marketing director on a daily base - Organized monthly brand management reports - Initiated content creation process with weekly brainstorm meetings - Assisted with business proposals, marketing plans, and social media content