Madison Carr
Senior PMM, Customer Marketing @ Lattice
About
I became goal-oriented at the age of 6 — my first year of many as a competitive gymnast. While my body aches merely thinking about attempting some of those skills from 'back in the day,' striving to achieve goals has been engrained in me ever since. I'm passionate about: - Achieving strategic objectives - Deriving insights to influence future projects or campaigns - Collaborating across teams, teamwork truly makes the dream work - Challenging the way things have been done before with data-backed recommendations - Adapting to pivots in scope, direction, or objectives - Leading initiatives to provide learning and growth opportunities for team members I enjoy solving problems, uncovering areas of process improvement or development, strategic planning (you should see my vacation spreadsheets), and working in a team-centric environment. At my core, I value relationships more than anything. I surround myself with family, friends, and colleagues who are supportive, help me grow, and that I can be my authentic self around. I spend my free time exploring restaurants, old and new, taking long walks in one of the many city parks with my husband (hoping that this will soon read "and dog"), and during football season I'm regularly cheering on my alma mater.
United States
New York
Marketing & Advertising
Marketo, Relationship Building, Analytical Skills, Campaign Strategy Development, Content Marketing, Integrated Marketing, Alliance Marketing, Growth Strategies, Strategic Planning, Project Management, Demand Generation, Customer Service, Leadership, Microsoft Word, Public Speaking, Microsoft PowerPoint, Time Management, Teamwork, Qualtrics, HubSpot
Experience

Senior PMM, Customer Marketing
New York, New York, United States
In my role in customer marketing, I focus on optimizing the customer lifecycle, delighting customers at every touchpoint, telling their unique stories, and driving retention through impactful engagement strategies.

Senior Industry Marketing Manager
New York, New York, United States
Leading initiatives to drive growth by identifying and prioritizing new market segments through comprehensive customer and market research, overseeing the entire process from segmentation analysis to campaign execution and performance monitoring.

Global Campaigns - Demand Generation
New York, New York, United States
Drive customer acquisition and engagement through integrated global campaigns to grow awareness of Yext, produce MQLs, and accelerate opportunities. Collaborate with shared services teams such as performance marketing, content marketing, event marketing, and web teams to execute campaigns. Partner with sales to create, refine, and measure campaign success, ensuring sales plays and feedback are integrated with marketing outbound campaigns. Deep dive into program results and sales feedback to understand lead quality and conversion and incorporate learnings into campaign plans.

Alliance Marketing Specialist
New York, New York, United States
Develop and execute marketing campaigns for Deloitte's alliance with Google Cloud by collaborating with in-house designers and digital marketing teams to build brand awareness and establish a position in the market place.

Marketing Associate
Greater New York City Area
Hired as one of 11 out of over 600 applicants for the SHINE campus hire rotational program. I acted as a key point person between industries, accounts, and functions, and join them in differentiating the Deloitte brand, driving business priorities forward, innovating new marketing solutions, and delivering distinct client experiences.

Marketing Coordinator
Dallas/Fort Worth Area
• Managed a backlink program which increased client visibility, website traffic and domain authority • Conducted market research to produce thorough competitor analyses including components such as SEO, website design and usability and social media presence • Created influencer relationships which consistently resulted in decreasing bounce rates and exit rates while growing views on articles overall
Education
Madison Carr's Contact Information
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