Madhvi Pandey

Team Lead - Digital Marketing @ Unimrkt Research

About

As a Team Lead – Digital Marketing at Unimrkt Research, I specialize in building data-backed strategies that drive brand visibility, engagement, and business growth. With a strong foundation in SEO, SMO, content marketing, and influencer outreach, I lead a team focused on executing impactful campaigns across digital platforms. My journey includes collaborating with top brands crafting narratives that resonate with audiences and deliver measurable results. From market research to campaign execution, I bring a balance of creativity and analytical thinking to every project. With a BBA from MJPR University and a passion for staying ahead of digital trends, I strive to lead with purpose, build meaningful brand experiences, and foster collaboration within my team and beyond.

Country

India

City

Gurugram

Industry

Market Research

Skill

Instagram Marketing, Twitter Marketing, Retail Marketing, Marketing Operations, Marketing, Marketing Campaign Management, Problem Solving, Team Leadership, Technology Integration, Oracle Financials, Marketing Campaign Effectiveness, Database Triggers, Campaign Effectiveness, Team Operations, Supervisory Skills, Crisis Situations, English, Consultation, Team Motivation, Key Metrics

Experience

Team Lead - Digital Marketing

Unimrkt Research

2025-1 - Present · 1 yr 9 mos

Senior Executive - Digital Marketing

Unimrkt Research

2022-8 - 2025-1 · 2 yrs 6 mos

New York, United States

•Conducting thorough market research and competitor analysis to identify opportunities and trends. •Developing and executing digital marketing strategies to achieve specific business objectives. •Creating and curating engaging content for various digital platforms, including blogs, social media, and email newsletters. •Monitoring and analyzing key performance indicators (KPIs) to measure the success of marketing efforts. •Collaborating with cross-functional teams, such as designers and developers, to execute marketing campaigns. •Collaborating with the marketing team to develop video marketing strategies aligned with overall branding goals. •Identifying target audience preferences and interests to create video content that resonates with viewers. •Brainstorming and conceptualizing video ideas that effectively communicate the brand's message.

Social Media Associate

Pristyn Care

2021-3 - 2022-8 · 1 yr 6 mos

Gurugram, Haryana, India

•Led social media strategy and branding initiatives for Pristyn Care. •Developed and executed captivating social media campaigns to engage and grow the online community. •Managed various social media platforms, including Facebook, Instagram, Twitter, and LinkedIn. •Created compelling content and visuals to convey the brand's message and values effectively. •Collaborated with influencers and partners to expand brand reach and enhance brand credibility. •Analyzed performance metrics to optimize social media efforts and drive meaningful results. •Implemented innovative ideas to strengthen the brand's online presence and visibility. •Successfully increased brand awareness, customer engagement, and lead generation through strategic social media marketing.

Brand Specialist (NYKAA, AMAZON, BIRA, DROMENCO, AND KARMA AYURVEDA)

Digital Technology Institute - DTI

2020-11 - 2021-3 · 5 mos

Delhi, India

•Worked with renowned companies including Nykaa, Amazon, Bira, and an AI firm. •Adept in crafting effective marketing strategies tailored to each brand's unique identity and goals. •Expert in managing social media presence, driving engagement and brand awareness. •Creates compelling and resonant content that captivates the target audience. •Collaborated with famous personalities, enhancing brand visibility and credibility. •Proven track record of delivering exceptional results and driving business growth. •Continuously stays updated with industry trends, ensuring cutting-edge marketing approaches. •A passionate advocate for brands, consistently exceeding expectations and achieving success.