Madhumitha Sivaraj

Identify new market opportunities and strategic products aligned with the Typenex portfolio and lead commercial & operational diligence with focus on margin expansion and portfolio adjacency. - Lead a team of 4 Sales Support Specialists to gather qualitative and quantitative insights from sales and customer data, creating actionable strategies, emphasizing Voice of Customer (VoC) and Voice of Sales (VoS). - Streamlined market development processes by implementing systems and tools, improving opportunity tracking and due diligence efficiency by 30%. - Evaluated 10 acquisition targets ($10M–$25M EV) by conducting market scans, competitive analysis, and financial modeling to build investment theses; outcomes included 2 distribution agreements, 3 pipeline holds, 3 no-go decisions. - Structured and evaluated acquisition versus distribution pathways for multiple medical device assets by assessing market attractiveness, customer stickiness, margin potential, and integration risk, recommending high-margin distribution models where acquisition risk outweighed integration benefits (~60% gross margin). - Leveraged tools like Definitive Healthcare and GovSpend to analyze competitor pricing, identify call points, and develop profitable pricing models that drove company profitability. - Designed and implemented a comprehensive evaluation strategy, integrating DRG & IQVIA market data and a multi-dimensional scoring matrix to prioritize high-potential opportunities and optimize portfolio alignment.

Developed a financial model that forecasted the sales and failure rate of modules over a 5-year period to determine the most cost-effective strategy for replacing >50k modules per year. - Collaborated with cross-functional teams to introduce process enhancements, leading to a possible yearly savings of $50M. - Recommended replacing devices as they failed and moving manufacturing from USA to Malaysia, resulting in a reduction of replacement costs from $33.5 million to $27.4 million. - Conducted pricing analysis by collecting data on current pricing models, analyzing customer behavior and cost implications, and evaluating revenue impact. Recommended a fixed fee model over a module-based fee model.

Research Assistant for Questrom School of Business & EY-Parthenon MBA Portfolio Project, a strategic initiative aimed at enhancing program rankings and competitiveness by optimizing the graduate program portfolio while addressing pivotal objectives. - Spearheaded the international recruiter workstream, orchestrating comprehensive interviews with recruiters and organizations globally to discern perceptions of BU Questrom's MBA program. - Collaborated across functional teams to translate findings into strategic recommendations, enhancing the program's alignment with international student needs. - Evaluated market competitiveness, gauging the impact of international business schools on international student demand for US-based institutions, factoring in ranking and job placement rates. - Explored cost considerations and price sensitivity, illuminating dynamics that influence international students' decision-making and potential shifts over time. - Leveraged project insights to inform data-driven decisions, elevating BU Questrom's positioning within the competitive landscape.

- Coordinate, develop and track digital marketing campaigns for online paid advertising. - Assist in development of research and marketing materials required to promote THE SUSILO INSTITUTE FOR ETHICS IN THE GLOBAL ECONOMY at Questrom School of Business.

- Evaluate and score all incoming freshmen applications for MS & OMBA from the U.S. and overseas for admissions recommendations. - Application evaluation includes transcript evaluation, essay reading, review of LOR adhering to university standards, and holistic review.

Led 12-member marketing team in developing and executing marketing strategies to meet consumer needs and maximize profits and launched 2 medical product offerings. - Launched customized medical insurance product offerings (My India Care) for public in conjunction with health insurers like MetLife and Religare for NRI’s (non-resident Indians) in UAE. - Collaborated with internal and external stakeholders to plan and execute efficient go-to-market (GTM) strategies that generated $3M in sales and achieved a 13% increase in new business. - Spearheaded co-branding of insurance policies with insurers including AIG, RSA, AXA, and MetLife. - Worked with influencers to manage the social media content calendar for AIG co-branded product campaign and directly led other influencer marketing campaigns, resulting in a 15% increase in sales, increased brand awareness, and a strengthened relationship with AIG. - Streamlined the purchase of insurance policies and improved user experience through an enhanced company website, increasing the conversion ratio by 60% and generating high-quality leads worth $200K monthly. - Worked cross-functionally to develop a new product roadmap and manage the build-out of a new aggregator platform, increasing platform awareness.

| Monitored campaign performance and made adjustments to the strategy as needed to optimize results. - Created digital marketing infrastructure, including website, CRM, and email marketing database. - Implemented media platforms to increase brand awareness and generate new customers, reducing customer acquisition costs by 21% and maximizing value of ad spend.

Partnered with internal clients on developing, directing, and implementing strategic communications around business objectives. - Collaborated with leadership team on developing inbound marketing campaigns to increase website traffic. - Optimized efficiency for web content in WordPress and Kentico platforms & Pardot marketing automation.

Supervised 5-member team and oversaw $22K budget devoted to creative campaigns and promotional events to improve brand visibility. - Developed product market intelligence reports with EXIM Magazine to analyze consumer demand and market trends.

- Dean's Scholarship Recipient