Madhivanan Thirunavukkarasu

Madhivanan Thirunavukkarasu

Business Intelligence Analyst @ Southeast Regional Cooperative, Inc.

About

Certified Product Manager and Business Analyst with 7+ years of experience delivering B2B SaaS, healthcare, fintech, and enterprise platforms from discovery through delivery. My strength lies in translating complex business needs into clear product strategy, actionable requirements, and measurable outcomes. I have led OKR-driven roadmaps for $10M+ revenue products, enabled $3M in payment automation through Stripe and REST API integrations, and improved sales lead conversion by 30% using predictive analytics and A/B testing. I work closely with business stakeholders, engineering, and leadership to drive product-market fit and scalable Agile delivery. What I bring • Product design and GTM strategy, Product Lifecycle Management, Roadmaps and backlog ownership • Stakeholder Engagement, Requirements gathering, BRD/FRD, Wireframes and UAT coordination, Writing user stories and acceptance criteria, QA support, Process mapping, Technical Documentation • Data analysis and data modelling using SQL and Python • Creating interactive and visual dashboards with Power BI and Tableau • Agile project execution using JIRA and Scrum • System Integrations across Third party vendors, Salesforce CRM, SAP ERP, AWS, and REST APIs systems.

Country

United States

City

Atlanta

Industry

Computer Software

Skill

Natural Language Processing (NLP), Data Visualization, Pricing Strategy, Predictive Analytics, Healthcare Management, Regulatory Compliance, PRD, Business Analyst, Data Analysis, Python (Programming Language), Microsoft Power BI, MetaBase, Figma (Software), SQL, Application Programming Interfaces (API), IT Integration, Swagger API, Postman API, User Acceptance Testing, UAT Coordination

Experience

Southeast Regional Cooperative, Inc.

Business Intelligence Analyst

Southeast Regional Cooperative, Inc.

LinkedIn
2025-8 - 2025-12 · 5 mos

Atlanta, GA

- Defined product strategy and roadmap for AI-powered supply chain platform through stakeholder interviews across 5 states, conducting requirements elicitation and gap analysis while applying ML techniques to improve distribution efficiency by 20% - Gathered business requirements from donors and food banks, designed MySQL data model specifications, and partnered with engineering to optimize inventory allocation, reducing perishable waste by 40% - Prioritized product backlog using RICE framework and delivered Kafka-based ETL pipeline powering Power BI dashboards that reduced partial shipments by 15%

Georgia State University - J. Mack Robinson College of Business

Data Analyst - Graduate Research Assistant (Fall 2024)

Georgia State University - J. Mack Robinson College of Business

LinkedIn
2024-8 - 2024-12 · 5 mos

Atlanta, GA

• Conducted Sentiment Analysis on 500,000+ product reviews using VADER, achieving 85% accuracy in classifying customer feedback. • Implemented 5-year time series study, elevating forecast accuracy 30% and informing strategic pricing choices. • Applied Linear Regression for product pricing prediction, reducing Mean Absolute Error by 15% through feature engineering. • Created interactive visualizations of key metrics using Seaborn and Matplotlib, improving stakeholder comprehension by 40%. • Engineered ETL pipeline with Kafka and Airflow for real-time Tableau data processing, reducing latency by 40%.

Sedin Technologies

Product Owner / Technical Business Analyst

Sedin Technologies

LinkedIn
2023-6 - 2024-2 · 9 mos

Bengaluru

- Led discovery sessions with 50+ healthcare providers to define product vision and authored BRDs/FRDs for Zivian Health credentialing platform, launching HIPAA-compliant SaaS solution for 500+ physicians and APCs across 150+ hospitals - Conducted competitive analysis and documented payment processing requirements, integrating Stripe API to automate $3M in annual B2B transactions and improve user satisfaction - Identified communication gaps through customer feedback, wrote PRDs with use cases and acceptance criteria, and partnered with engineering to launch Sendbird chat feature reducing physician email dependency

Mahindra First Choice Wheels Ltd

Product Manager

Mahindra First Choice Wheels Ltd

LinkedIn
2020-3 - 2023-5 · 3 yrs 3 mos

Chennai

- Established OKRs and product roadmaps for 5 B2B SaaS products generating $10M+ annual revenue, influencing C-level prioritization through executive dashboards and quarterly business reviews - Developed go-to-market strategy for dealership channel partners, conducted product demos and training with 100+ managers while tracking adoption KPIs to optimize feature utilisation - Gathered business requirements through stakeholder workshops, documented functional specifications for SAP ERP platform serving 100+ dealerships, and led Salesforce CRM integration generating $200K+ annual revenue - Partnered with Marketing and UX to define campaign KPIs, leveraged A/B testing with Google Analytics to analyze user behavior and improve conversion metrics for seasonal promotions - Designed credit scoring and loan decisioning algorithm using Python predictive modeling, integrating with 4 financial systems and credit bureaus to boost lead conversion by 30% MoM - Led end-to-end UAT cycles, validated requirements against delivered features using test cases, and maintained requirements traceability matrix ensuring SLA compliance

Mahindra First Choice Wheels Ltd

Product Owner / Business Analyst I

Mahindra First Choice Wheels Ltd

LinkedIn
2019-3 - 2020-2 · 1 yr

Chennai

- Owned product backlog for asset recovery platform, conducted discovery with 200+ agencies, and wrote PRDs with functional and technical specifications improving operational visibility across 20+ states - Built Tableau dashboards for asset reconciliation KPIs across 70K+ vehicles, documented OCR SDK requirements, and coordinated Android app integration reducing manual errors and saving $20K+ monthly

Mahindra First Choice Wheels Ltd

Management Trainee

Mahindra First Choice Wheels Ltd

LinkedIn
2018-5 - 2019-2 · 10 mos

Chennai

- Wrote epics, user stories, and acceptance criteria in JIRA for 10-member Agile team, facilitated backlog refinement and sprint planning while tracking velocity using burn-down charts - Conducted feasibility analysis and business process modeling for Warehouse Management System across 1,500+ yards, authored functional requirements improving tracking accuracy by 30% supporting $50K+ monthly revenue

Education

Georgia State University - J. Mack Robinson College of Business

Georgia State University - J. Mack Robinson College of Business

LinkedIn

Business Analytics

2024-8 - 2025-12 · 1 yr 5 mos
SRM IST Chennai

SRM IST Chennai

LinkedIn

Marketing and Analytics

2016 - 2018 · 2 yrs
Sri Manakula Vinayagar Engineering College

Sri Manakula Vinayagar Engineering College

LinkedIn

Information Technology

2012 - 2016 · 4 yrs

Madhivanan Thirunavukkarasu's Contact Information

Email

******@***.com

Phone

(**) *** ****

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