Madelyn Emerson

Oversee influencer program of 70+ paid talent with a reach of 60+ Million to strategically drive engagement, awareness and sales. Monitor and report influencer performance using Tableau and Creator IQ to ensure marketing goals and KPI targets are being fulfilled. Assist with budget management, invoicing all partners, and executing contracts for paid partnerships Strategize and execute influencer events to promote upcoming launches while working with cross-functional teams to assure all marketing needs are met. Streamlined tracking documents, timelines, and maintained quarterly goals for influencer program.

Create monthly marketing calendars, content briefs, and lookbooks to ensure launches and deliverables are communicated to all external partners. Execute celebrity, editor, and influencer giftings by tracking product delivery and overseeing the gifting list. Organize all influencer generated content and distribute to internal teams to ensure all content is being fully utilized across marketing channels

Michigan State University Student-Led Magazine Implemented marketing and promotional tactics that led to 50% growth in total social media following in 2 years. Created and published content across several social media platforms while leading a team of seven to manage engagement, keep cultural calendars up-to-date, and brainstorm new ways to increase audience size. Rebranded social media platforms to reflect VIM’s creativity toward producing original, diverse content. Work closely with Editor and Chiefs, Public Relations, Graphic Design, and Marketing teams to keep social media platforms aligned with VIM's upcoming events.

Collaborated with a small a team to create and discover new content for Instagram while tracking analytics, managing content calendars, and keeping all social media platforms up-to-date.

Worked closely with the Marketing, PR, and Partnership Development teams. Constructed LAFC’s playoff campaign by researching competitors and establishing a strong social media presence based on current social and marketing trends. Assisted media in the press box, photo work rooms, and post-game press conferences at home games. Organized and put together PR packages for LAFC owners. Researched influencers to represent LAFC, which required tracking and monitoring Instagram analytics.

Experienced working an international soccer tournament by working alongside the communications team and running media check-in, recording statistics, assisting press conferences, and directing media to their respective locations.

Attended weekly chapter meetings and assisted with decision-making for organizational initiatives such as workshops and team building exercises. Designated and implemented new recruitment standards in order to streamline practices for future Recruitment Chairmans.

Acted as a liaison for Kappa Kappa Gamma and the Panhellenic Executive Council by attending weekly Panhellenic meetings and reporting information at chapter meetings in order to keep Kappa Kappa Gamma members well-informed on upcoming Greek events.

Promoted Bumble across various social media platforms by completing monthly tasks, such as organizing and attending on-campus events, speaking to on-campus organizations, and using social media platforms to increase brand awareness.

Promoted ZALAMOON's luxury blankets, rugs, and nursing shawls throughout buybuy BABY by greeting customers warmly, describing and answering questions about product features and benefits, and engaging with customers on how to maximize its use.

Created and pitched themes for Hammitt’s Sample Sale, which included elements such as props, food and drinks, staff uniforms, entertainment, location and more. Developed a layout for Hammitt’s brand ambassador program for Fall 2018 and Spring 2019. Coordinated with Southern California universities to organize on-campus pop-up shops events to increase brand awareness.

Managed and regularly monitored E-commerce and social media platforms. Coordinated pop-up shops by stocking, replenishing, and organizing inventory accurately and efficiently. Provided outstanding customer service by greeting customers warmly and providing assistance to them as needed.