Madeline Tsang
Undergraduate Research Assistant (AI Representation Subteam) @ Duke University, Bass Connections
United States
Durham
Higher Education
Adobe Creative Suite, Installation Design, Experiential Learning, Augmented Reality (AR), Interaction Design, Communication, Community Building, Competitive Analysis, A/B Testing, Marketing Strategy, Market Research, Adobe Illustrator, Graphic Design, Event Planning, Figma (Software), Canva, Adobe Premiere Pro, Adobe Photoshop, Digital Marketing, R (Programming Language)
Experience

Undergraduate Research Assistant (AI Representation Subteam)
- Selected to join a graduate-level research project exploring high-dimensional embedding spaces across time and language led by Professors Bill Seaman and Brinnae Bent. The project’s findings will be presented in an interactive website and an experiential art exhibit. - Member of the AI Representation subteam: research neural network visualization techniques, develop an interactive website and art exhibit, present progress to professors and peers at weekly syncs

Director of New Member Initiation
- Contribute to Duke’s premier creative collective, dedicated to building community and resources in entertainment, marketing, and content creation. - Oversee member onboarding and accountability, plan fun weekly meetings, foster community and mentorship amongst members

Head of Visibility
- Selected member and Head of Visibility of the Duke Business of Retail Society club, focused on empowering Duke students to pursue careers in fashion and retail - Design aesthetic and culturally resonant bi-monthly Instagram posts promoting equity and sustainability in the retail industry, receiving recognition from club leadership, as well as featured designers and brands. - Collaborated with the committee to lead DEI and sustainability initiatives while managing marketing efforts for Duke’s first Thrift Pop-up. Coordinated event operations, secured local vintage vendors, and developed a strategic marketing timeline to promote the event.

Product Design Intern
Hong Kong SAR
- Designed a collection of 20+ phone cases, with 12 selected for production and global sale-a distinction rarely achieved by interns. - Conducted market research and competitor analysis that directly influenced product direction, presenting insights to the Product Design Team during monthly syncs. Crafted detailed product personas based on collected market insights. - Partnered with the Creative Director and Lead Designers on the development of a new phone case model. - Recognized for design excellence, leading to a return offer as a Freelance Graphic Designer

VP of Internal Affairs, Peer Coach
- Two-time peer coach at GenDream, a non-profit program educating high-schoolers around the world on entrepreneurship - Led a team of 6 students from the US, China, and Pakistan to innovate solutions to problems in their community. - Project manager of Team Education(2021, 2023) and Team Financial(2022). Admission and marketing lead.

Teen Digital Ambassador
- Conducted community outreach for an AAPI Comic Studio. - Presented to the CEO and publishing team on topics surrounding the AAPI teen experience, providing valuable insights and perspectives. - Researched influencers to facilitate future collaboration opportunities. - Assisted with storyboarding the company’s first AAPI teenage superhero team and represented the project at community events, helping to engage and connect with diverse audiences.

UI/UX Design Intern
Hong Kong
Aided in the user interface design of a prototype intellectual property management site for the National Gallery of Singapore. Desgined three original inaugural NFTS to be minted on the prototype website. Worked in person with the project manager, UI/UX designer, and creative director attending daily meetings. Compiled data on competitor sites in Excel.

Research Intern
UCSC Alt Games Lab
Selected to participate in an exclusive summer research program at UC Santa Cruz. Collaborated with Alt Games Lab PhD students to improve the user experience of an original video game, BrawlerAGD. Presented the project to a panel of UC Santa Cruz professors and fellow interns.
Madeline Tsang's Contact Information
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