Madeline Sims

Courier creates versatile, high-quality, performance-driven, sustainable solutions that honor dedication and excellence across diverse athletic pursuits. First up- socks (because it's time for the world to stop thinking of socks as merely an accessory).

Mate is a brand studio for founders and business leaders who want more than just a logo. We build visceral strategy and unexpected creative that turns everyday businesses into emotional lifestyle brands. From early-stage identities to brand revamps, we specialize in bringing depth, distinction, and a bit of edge to every touchpoint. Think of us as your brand co-conspirators- part strategist, part creative director, part therapist. We help you find your story, say it clearly, and make sure people feel it.

First hire at modern pickleball and social club. Built Rally’s brand from scratch alongside founders and scaled the brand from pre-launch concept to nationally recognized lifestyle pickleball brand. - Lead integrated marketing strategy, overseeing all channels both digitally and IRL - Oversee a team that leads creative, PR, and community engagement - Launched go-to-market strategies and directed the national PR campaign resulting in features in Forbes, Fast Company - Conceptualized experiential events, soft openings, and seasonal marketing activations - Pioneered partnerships and merchandise development to enhance engagement and reach

Led the strategy and oversaw the execution of integrated brand and product campaigns with a goal of shaping the 40-year-old brand back into being a global icon. - Created insight-driven brand briefs, strategies, and programs, leading to the creation of consumer-centric global brand and eco-campaigns, experiences, and product launches that drive business and brand objectives. - Led & executed product collaborations & brand partnerships, reaching new consumers and earning brand buzz. - Oversaw social team & managed multiple PR agencies, creating a content strategy to ensure cohesive and seamless brand presence across all earned consumer touchpoints. - Owned development of product positioning & product launch strategy on a seasonal cadence.

Shaped, drove, and executed the brand vision & strategy behind the world-renowned, interactive entertainment brand using consumer insights, trends, and various online marketing channels. - Owned global GTM and content strategy for expansion packs ($20MM in revenue) and brand partnerships - Drove franchise storytelling, influencer activations, and DEI-focused creative updates - Led collaborations with Stefan Cooke and Depop, securing press in Vogue and WWD

- Defined, created and executed an integrated marketing area strategy to drive brand resonance and acquire new customers - Created North America Community Disruption strategy based on identified market trends and insights alongside Maven team and Global cross-functional teams - Project managed cross-functionally and produced large-scale events and brand activations as well as innovative online experiences and campaigns - Managed key brand partnerships, influencer and ambassador relationships - Consulted and led trainings to area retail teams on Community Marketing - Led first Global Pride brand and community campaign for lululemon (2019)

- Developed and executed high-impact, creative, and proactive global PR strategies for product launches, partnerships, events and brand moments - Managed relationships with relevant global media and influencers and acted as the primary contact for consumer media - Created, owned and executed Global Men's PR Strategy (when company shifted to prioritizing Men's growth, 2015-2017) - Oversaw Men's PR Agency, sample inventory purchasing process, product placement and seasonal gift guides - Created messaging and prepped executives for interviews and features

- Oversaw Global Press & Media inbox - Drafted proactive pitches - Managed product sample journey - Owned all media monitoring reports and created a platform for internal global communication of coverage - Sponsored by lululemon as Coordinator to move to Vancouver, Canada

- Created communications and content for both an internal and external audience - Oversaw external communication projects for the first-ever SeaWheeze Half Marathon - Wrote media advisories, traffic advisories and press releases - Live-reported on Global internal Blog on lululemon's annual internal Leadership Conference Read about my experience as an intern here: http://madelinecragin.wix.com/squeakylemon

- Blogging: Writing blog articles around health and wellness opportunities around Chicago - Driving Traffic: promoted the site through use of Facebook and Twitter while gathering more followers - Generated approximately 13,000 total views since commencement in September 2010

- Wrote, edited and published four articles in French in local french newspaper "Aix City News" - Translated English content for local journalists - Helped generate subject ideas to appeal to students living in Aix-en-Provence - Acted as the only American intern at the French company. - Articles were published both in a weekly, paper newspaper as well as online • http://www.citylocalnews.com/actualite/2011/11/22/les-cliches-ont-la-vie-dure • http://www.citylocalnews.com/actualite/2011/11/01/ma-vie-d-americaine-a-aix • http://www.citylocalnews.com/aix/2011/09/27/un-jeune-italien-recherche-son-amour-estival-une-etudiante-aixoise • http://www.citylocalnews.com/actualite/2011/10/04/l-amour-rend-fou

- SWOT analysis: Researched and created in-depth competitor quantitative and qualitative analysis, - Content creation/editing: Proofread Study Abroad catalogs. - SEO Marketing: Optimized brand name for search engines and alt tags. - Cross-functional Presenting: presented research, recommendations, and initiatives in a presentation in front of the entire staff, including CEO of the organization. - Social Media: During my three months working with social media, I saw a rise of 87% in post feedback (comments and likes) and a rise of over 1,000 monthly active users on IES Abroad’s Facebook page.

- Study abroad term in Aix-en-Provence, France - All courses in French (French Cinema, French Media, French Business, and Art 101) - Homestay with french-speaking family - Interned at the local newspaper, Aix City News during term