Madeline Shukla

Led communication strategy and execution across brand, content, and events within a growing professional membership organisation. Developed and executed multi-channel campaigns, including email, LinkedIn, website and events, to support member engagement and business growth in a high-paced start-up environment.

Managed the entire growth marketing function, from strategy to execution. Developed bespoke pharmaceutical content and SaaS product campaigns to engage professional audiences from Beacon’s largest accounts (e.g. AstraZeneca, Pfizer & Roche). Delivered multi-channel campaigns across email, social media, and conference events, both in-person and online. Coordinated projects across sales, research, product and customer success teams to produce innovative campaigns.

Led and optimised multi-channel marketing campaigns, including social media, email, website, and PR, for corporate law flagship events, consistently exceeding targets. Leveraged data insights to strategically engage key audiences. Collaborated with cross-functional teams to deliver a consistent customer experience.

Whilst working at Unveiling Pearls, I have gained experience in conducting market research and producing customer personas to gain understanding of the audience resulting in a greater targeted approach to the marketing strategy. I assist in creating digital content for the Instagram account that resonates with the identified target market and creates a connection to the brand

During this internship, I learnt to employ the use of organic growth tools to a fashion brands Instagram account to increase brand awareness amongst the target market, as well as build reports from analytic data to create an understanding of consumer behaviour and intensify engagement rates.

Working on the ferry to the Isle of Wight gave me with the opportunity improve my problem solving and time management skills in a fast-paced environment. Every crossing bought new challenges and new passengers to ensure were not only safe but being provided with the most comfortable and enjoyable travel experience.

Provided exemplary customer service in the Home department of Debenhams which allowed me to build on my communication and organisation skills.

I gained a deep understanding of a variety of psychological concepts across biological, Cogntive and social approaches that is providing me a solid base to further develop my knowledge not only around psychology but supporting my keen interest in marketing.

During my 3rd year of study, I travelled to The University of Kansas in the United States to take part in a one year exchange programme. I found the experience to be challenging but one of the most rewarding academic and personal achievements I have embarked upon. I took advantage of the elected curriculum and took multiple classes in marketing, digital marketing and consumer behaviour. As well as this, I threw myself into the universities K-pop dance club, allowing me to make friends from all over the world.