Maddy Fero

I lead franchisee performance through structured coaching, operational discipline, and data-driven accountability helping owners turn systems into results and growth into profit. In my role as Manager, Coaching & Operations, I partner closely with franchise owners and coaches to improve revenue, margins, and scalability by focusing on what moves the business most: labor efficiency, sales conversion, capacity planning, and operational execution. I coach owners on reading and improving their P&L, building leadership rhythms, and implementing repeatable systems that support sustainable growth. I work cross-functionally with marketing, operations, finance, and technology teams to ensure franchisees are aligned with brand standards, required systems, and best practices while translating strategy into clear, executable actions at the local level. I’m especially focused on: • Coaching owners through growth plateaus • Building operational structure that scales • Improving labor efficiency and profitability • Driving accountability through scorecards and KPIs • Developing confident, capable franchise leaders My approach is practical, direct, and performance-oriented centered on clarity, consistency, and measurable outcomes.

- Lamda Pi Eta; Communicaton Studies Honor Society - Society for Collegate Journalists, Vice President - Student Communications Studies Association, Treasurer - The Bobcast; FSU TV3 Sports Show, Field Producer // Field Reporter - Down to Earth with Dr. G; Season Six, Producer // Co-Host - The View @ FSU; FSU TV3, Director