Mack Lorden
Founder & CEO @ CTRL+R
About
👋. I'm a strategic growth leader with over a decade of experience across sales (all types), web3, AI, hardware, robotics, and investing. I'm building CTRL+R because I believe it's a transformational technology for the entire human race, and there's a lot of problems that still need to be solved - starting with making robotics accessible and easy for businesses to use. [Commander ENTJ-A]About CTRL+R (pronounced "controller" or "control R"):We’re building the operating layer for physical AI: one platform to manage and operate robots at scale.For robotics teams: CTRL+R is your one-stop-shop to operate, manage, and monitor your entire robot fleet. No more building in-house software or switching between softwares - CTRL+R has everything baked in to help your fleet scale as the company grows. For retail, construction, and more: CTRL+R gives teams real-time visibility into physical operations, helping them monitor site conditions, verify task execution, and extract data-driven insights from anywhere.
United Arab Emirates
Dubai
Information Technology & Services
Retail, Robot Operating System (ROS), Proptech, Mobile Robotics, Security Operations, Lead Generation, Robotics, Biotechnology, techbio, Entrepreneurship, Nutrition, Cross-functional Team Leadership, Go-to-Market Strategy, Growth, Growth Strategies, KOL Management, Marketing Strategy, Strategic Partnerships, Ecosystem Management, Angel Investing
Experience

Founder & CEO
Dubai, United Arab Emirates
CTRL+R is building the operating layer for physical AI. One platform. Any robot. Total control. CTRL+R is one unified interface for full robotic control, designed to be intuitive for first-time operators, yet powerful and customizable for advanced robotics teams managing diverse fleets. For robotics teams: CTRL+R is your one-stop-shop to operate, manage, and monitor your entire robot fleet. No more building in-house software or switching between softwares - CTRL+R has everything baked in to help your fleet scale as the company grows. For retail, construction, and more: CTRL+R gives teams real-time visibility into physical operations, helping them monitor site conditions, verify task execution, and extract data-driven insights from anywhere.

Chief Executive Officer
Modulr is building the open network for robotics, AI, data, and compute. I was hired as CEO shortly after launch to help build the "Airbnb for robots." However, as the founder ultimately wanted to pursue different blockchain use cases, I purchased the robotics tech we'd been developing and used that to form CTRL+R.

Business Development, Growth Specialist, & KOL
Mack Lorden
I help drive winning strategies for business development, product development, strategic partnerships, user acquisition, community growth, and more. -[As founder & CEO of Faceless Labs] Founded a novel NFT ecosystem, built up a community of 14,000+ members and led my team of 13 to over $3M in revenue. -Cultivated a growing audience of 175,000+ followers across socials through educational crypto content and excellent communication skills. -Invested in/partnered with 50+ crypto companies, cataloguing the best and worst practices of ecosystem development. Companies I've worked with: Base, Arbitrum Network (ARB), PinLink (PIN), Core (CORE), Mode Network (MODE), Bittensor (TAO), MultiversX (EGLD), Skale Network (SKL), CARV, Yield Guild Games (YGG), and many more.

Business Development & GTM Strategy
Heisenberg is transforming raw data into AI-ready intelligence. Heisenberg isn’t just about better data—it’s about making AI actually work. Our Data Agents power AI agents, applications, and frameworks with structured, real-time intelligence. Built for builders, designed for impact. I developed go-to-market strategy for marketing (social media, brand, website), BD (strategic partnerships, product development and rollout), and community growth through incentives and referrals.

Chief Commercial Officer (Marketing + BD)
Aethir is a global, decentralized cloud computing platform revolutionizing how we access and utilize GPU computing power. Aethir Edge is the cutting-edge GPU computing device for AI, gaming, cloud mobile, and token rewards. Powered by Aethir’s global network, the Edge device lets users share high-performance computing power and get rewarded for it. As CCO of Aethir Edge, I: -Designed product rollout strategy, scaling initial device sales to over 40,000 units and $40M within the first 6 months of production. -Identified and secured largest DePIN distributors in North America (Helium Deploy), South Korea (Global Unit-A), and more. -Formalized entire sales process, product demonstrations, and affiliate program. Created and organized all sales materials, including website design, distributor pitch deck, onboarding docs, product documentation, 1-pagers, ROI calculator, and conference banners. -Revamped and managed our website, documentation, social media channels, and community strategy, improving sentiment & visibility. -Trained all junior reps and business development managers on the entire sales process, from prospect discovery to final client negotiations.

Co-Founder & CEO
Faceless Labs is a web3 marketing & consulting agency which helps businesses and brands drive engagement, sales, and impact through community building. We started as an NFT project during the 2022 bear market and have since leveraged that to help other web3 companies and communities thrive. As co-founder & CEO, I: -Created a novel NFT ecosystem and led my team of 13 to over $3M in revenue. -Managed all internal departments, including product development, design, marketing, sales, and community management. -Spearheaded unique concepts for each project, including a proprietary points system, custom marketplace, and strategy game built on a Discord bot. -Built our Discord communities to over 14,000 members. -Post NFT success, worked with UFC fighters, Emmy Award-winning artists, weight loss companies, charities, and more to execute Web3 strategies. Everything we do is guided by our mission statement: "To lead the financial revolution and empower the faceless many." #Riseup

Strategic Advisor
Crowdstake lets you put your APY to work. With its patent-pending technology, Crowdstake lets you delegate your staked crypto APY to any cause you care about - from funding charities, gaming subscriptions, film financing, and more! This is the future of crowdfunding. -Created go-to-market strategy, fine-tuned messaging, and secured their biggest partner to date (St. Jude Children's Hospital).

Piano Selection Consultant
Santa Ana, CA
Steinway & Sons pianos are the world's finest handmade pianos. -Became one of the nation's top 15 salesmen in my first year, ultimately selling over $6 million of pianos in ~3 years. -Closed millions in sales using only Mandarin Chinese as 60% of our customer base was Chinese. -Responsible for sourcing new deals, maintaining relationships with local teachers, and completing the sales process from start to finish.

Director Of Strategic Partnerships
Greater San Diego Area
SaaSMAX is the value-add SaaS Marketplace and SaaS distributor that matches business cloud software vendors (“SaaS Vendors”) and solution providers ("SaaS Resellers'), enabling both to create new revenues and partner opportunities. As Director of Strategic Partnerships, I worked directly with the CEO and VPs of Marketing and Channel Development to find and recruit new vendors for our platform. My tasks included developing targeted marketing campaigns, conducting in-person and over the phone sales, helping shape internal vision as we expanded our platform, and collaborating with our enterprise-scale end of the business to serve the needs of Fortune 500 companies.
Education

East Asian Languages and Literatures, Chinese
As part of a two year program, I spent the first year in Columbus, Ohio at OSU and the second year entirely in China. During my first year, I worked with peers, teachers, and my personal tutor to develop my thesis, improve my public speaking, and develop new research targets each week. As part of the curriculum, students were required to present weekly research findings to a group of faculty and guests, thus significantly bolstering my Mandarin, public speaking, and powerpoint skills. During my capstone year, I finalized and submitted my Master's thesis, "The Localization of Chinese Teas in America." This research allowed me to combine my undergraduate interests (nutrition) with a macro-analysis of the Chinese tea market and compare marketing & positioning strategies that would need to be utilized to bring Chinese teas to American markets.

East Asian Languages & Literatures - Chinese
During my capstone year, I finalized and submitted my Master's thesis, "The Localization of Chinese Teas in America." This took an in-depth look at differences in American v. Chinese tea business and which sales and marketing strategies would need to be utilized to bring Chinese teas to American markets. Thus, I gained a very deep understanding of both Chinese and American markets, cultures, and histories.

Summer Study Abroad program through OSU's Chinese Flagship program
For the summer that began my capstone year in the Chinese Flagship program, I worked with fellow classmates and peers in the Critical Language Scholarship Program Chinese cohort to progress my Chinese daily. Responsibilities and tasks for the summer included: -Working with a language tutor on a daily basis to improve colloquial Chinese -Doing research in the community by interviewing Chinese locals -Presenting research findings to large conference room of peers, professors, and guests -Planning for my thesis research in Hangzhou and other cities
Mack Lorden's Contact Information
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