mackie wood

* Marketing advisor to Leaders of M&A and Corporate Finance, Technology & Commercial, and International Trade Practices; manage events and sponsor relationships, thought leadership, directory submissions and marketing collateral * Collaborate with Managing Partners of Los Angeles and Irvine offices (~90 attorneys) to build and implement local marketing strategy, manage partnerships, advise women’s affinity groups, create and oversee marketing budgets * Develop targeted RFP responses, proposals and competitive intelligence for new business opportunities * Plan and execute external events, CLEs and webinars to raise firm’s profile and expand client relationships * Write and edit content for firm newsletters and website, including articles, press releases and client alerts

* Rebranded and standardized messaging across website, products, sales and client communications * Developed sales tools (pitchbook, playbook, case studies, collateral and onboarding materials) to support 30 reps * spearheaded creation of 50+ prospect emails, personas and scripts in one accessible, user-friendly library * Implemented Eloqua marketing automation for a $3M events product (hosting 30+ webinars/week) * Trained 12 Eloqua users * optimized workflow, created process guides, provided technical support * Designed launch campaigns for four new products * crafted emails, collateral and sales pitches * Directed ongoing communications audit * optimized 100+ automated external emails * Collaborated with CEO and Global Head of Sales to strategize marketing to priority accounts

* Managed five blogs to drive customer engagement; selected, wrote, edited and posted content weekly * Edited Instrumentation Newsletter, the quarterly customer publication (circulation of 120,000) * Formatted Instrumentation articles for the Web, leveraging SEO and HTML

* Prepared news releases, media alerts, memoranda and marketing materials * Produced weekly press coverage summary sent to entire agency; maintained client clip books * Facilitated event execution by developing press lists and communicating with contacts

Writing featured in the February and March 2007 issues (circulation of 170,000 issues/month)

Business Coursework: Marketing, Management, Accounting, Business Law Study Abroad: The University of Seville (Seville, Spain), Spring 2010 Activities and Societies: Public Relations Student Society of America, The Daily Texan, Kappa Alpha Theta