MacKenzie McClain-Hill

Provide digital strategy, brand development, paid ads, website design, and content systems for nonprofits, media outlets, lifestyle brands, and startups. Build end-to-end digital ecosystems including content calendars, SEO blogs, funnel architecture, analytics tracking, and CRM automations. Lead brand audits, messaging frameworks, and content strategy for clients including California Black Women’s Collective Empowerment Institute, LA Focus News, United Faith Coalition, and more. Design and optimize websites through Wix Studio, WordPress, and custom layouts built from Figma prototypes. Develop social media identity systems that blend visuals, tone, storytelling, and data insights for long-term growth.

Practice Manager · Operations Lead Manage day-to-day operations of a high-volume medical practice, including staffing, scheduling, compliance, patient logistics, and operational efficiency. Develop and implement office policies, procedures, workflows, and staff training. Oversee surgical scheduling and multi-hospital coordination Lead performance reviews, identify gaps, and streamline processes to improve patient experience and operational flow.

Beauty and Wellness e-commerce company. “LumiBloom exists because we believe that every woman is beautiful, powerful, and unique. Our philosophy makes us stand out from other beauty and wellness brands. We’re building a community, not just a store. The Lumi Life is for every woman who wants to be her best, most authentic self.”

A social selling company empowering entrepreneurship!!

Studied the intersection of language, culture, and human behavior, developing a deep understanding of storytelling, communication, and audience insight—skills that now shape my work in brand strategy and digital marketing. UCLA’s rigorous, research-driven curriculum strengthened my ability to analyze patterns, interpret consumer behavior, and create messaging that resonates across diverse communities. As a student-athlete and captain of the UCLA Women’s Track Team, I learned leadership, discipline, and high-performance execution—core pillars that guide my work as a creative entrepreneur.

Completed an intensive professional program focused on SEO, content strategy, paid ads, analytics, and digital campaign development. Gained hands-on expertise in building full-funnel digital ecosystems, audience segmentation, and brand storytelling. This program strengthened my ability to combine creativity with data to drive measurable results for brands, nonprofits, and media organizations.