Mackenzie Gordon
Senior Research Associate @ Morning Consult
United States
Chicago
Information Technology & Services
Survey Methodology, Statistical Modeling, Client Relations, User Stories, Qualitative Research, Databases, Qualitative Analysis, Product Analysis, Presentations, Case Studies, Handle Multiple Projects, Qualitative & Quantitative Research Methodologies, Analyzation, Business Insights, Research Methods, Data Analytics, Key Performance Indicators, Data Analysis, Visualization, Deadline Oriented
Experience

Senior Capstone Research Project with Ann Arbor SPARK
Ann Arbor, Michigan, United States
Executed a semester-long research project in collaboration with Ann Arbor SPARK within a team of three students to identify key insights in analyzing the representation of various marginalized identities of start-up business owners and investors across the national tech workforce. Leveraged Pitchbook, Tableau, and Excel to find trends in startup locations, investors, capital flow, etc. to identify key areas needed for growth and support for minority-founded startups. Organized findings into a PowerPoint and presented key insights to our partner.
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