Mackenzie Mack

Lead end-to-end development and execution of consumer-focused marketing strategies across home improvement, wholesale club, and hardware retail channels. Responsible for increasing brand awareness, driving customer acquisition, and strengthening loyalty through targeted B2C campaigns grounded in market research and consumer behavior insights. Partner cross-functionally with creative, product, and sales teams to execute high-impact, omnichannel programs. Manage all aspects of tactical execution including content creation, campaign deployment, digital advertising, and sales enablement materials. Monitor performance through data analytics and continuously optimize for conversion and engagement. Key Highlights: - Developed and launched targeted campaigns for both DIY and DIFM segments, resulting in increased MQL generation and retailer engagement. - Created sales and marketing assets including print/digital ads, pitch decks, email campaigns, and social content to support retail growth. - Led consumer research and competitive analysis to shape segmentation, positioning, and messaging strategies. - Managed consumer review programs, referral incentives, and digital content across retailer sites to improve brand presence and shopper conversion. - Collaborated closely with internal and agency partners to uphold brand standards and deliver data-driven marketing outcomes. - Oversaw marketing budget forecasting and performance tracking for assigned segments.

Drive strategic brand growth through the development and execution of integrated marketing plans focused on awareness, demand generation, and profitability. Leverage deep consumer insights, market trends, and performance data to shape brand positioning and accelerate business impact. Key Responsibilities: - Developed and executed comprehensive brand strategies that align with company's mission, vision, and business objectives - Translated brand positioning into actionable go-to-market strategies across digital, retail, and traditional channels - Led creative direction and campaign development to inspire target audiences and drive measurable engagement - Defined pricing, cost parameters, performance metrics, and sales estimates to support strategic product positioning - Conducted competitive analysis and consumer research to identify opportunities and inform innovation strategies - Measured and reported on campaign effectiveness, ROI, and KPIs to optimize performance and marketing spend - Oversaw marketing and advertising efforts, from ideation to execution, ensuring alignment with brand goals - Managed brand communications across various media and platforms to deliver a consistent, compelling narrative - Identified and executed research initiatives to uncover market opportunities and consumer needs - Created and managed marketing programs and campaigns focused on brand expansion and consumer loyalty - Collaborated cross-functionally to ensure organization-wide alignment on brand direction, messaging, and tactics - Managed brand marketing budgets and ensured strategic allocation of resources to high-impact initiatives

Coordinate all the marketing activities and initiatives. Conduct market research, carry out promotional campaigns, identify target audiences and evaluate current trends. • Assist in the development and implementation of brand strategy • Ensure all marketing efforts achieve immediate and long-term business goals • Identifying and executing improvements for processes, content, and lead generation • Prepare marketing activity reports and metrics for measuring program success • Provide forecasts, competitive analyses, campaign results, and consumer trends • Support the maintenance and development of internal tools, including a credentials database, tracking capability, global contact directory, and intranet sites • Developed community activity tracker in Smartsheet to improve and streamline marketing communications with field sales and construction teams. • Lead the Nashville division marketing team as interim manager from July 2021 - September 2021

Traveled to new locations and documented the grand openings, from staff, to what the store had to offer. Generally 200-500 Photos given per shoot

Worked creating adds, both in print and video form for grand opening of academy, and social media usage.

Senior year internship studying different home building websites in order to see different pros and cons, 7 month project with final presentation on final recommendations for more accessible website