Mackenzie Alpert

I joined Sweet Girls Eats at the beginning of 2025 as a passion project and creative outlet, which has since evolved into a remarkably successful business. Jewels and I have always shared a deep appreciation for the way food brings people together, and through this venture, we've had the privilege of connecting with an incredible community. In addition to our core meal prep services, we’ve expanded into catering, serving events for brands such as Gucci, Rothy’s, and Mirchi by Kim, among others. It's been especially meaningful to collaborate with and learn from fellow female-owned businesses along the way.

- Develop and Execute Media Strategies: Plan and implement cross-channel media strategies, including digital, TV, social, and traditional platforms, tailored to client objectives. - Campaign Performance Optimization: Continuously analyze campaign performance using data-driven insights to optimize media spend and improve ROI. -- - Data Analysis and Reporting: Develop comprehensive performance reports highlighting KPIs, key insights, and actionable recommendations for clients. - Media Buying and Negotiation: Negotiate media placements and rates with vendors to secure optimal value for clients. - Market and Competitive Analysis: Monitor industry trends, competitor activity, and media landscape changes to inform media planning decisions. - Manage creative trafficking for 5+ accounts. - Experience in customer accounts ranging from CPGHealth to tourism boards.

* Precisely enter client orders for Fox streaming services * Report to 3+ account executives in all facets of their daily duties including: order entry via Wide Orbit, prospecting new clients, zip code targeting, preparing Excel documents, and creating PowerPoints for client meetings. * Work closely alongside the Sales and Planning teams to guarantee accurate and timely order entry for clients. * Exhibit exceptional organizational skills by accurately managing various client orders on a quarterly basis to ensure clients needs and expectations and on-time delivery.

Met children at bus stop to walk home and ensured children were at various activities on time. Assisted children with homework assignments and special projects across different subjects. Led indoor and outdoor activities to entertain and occupy children. Taught children to organize toys, wash hands leading by example. Prepared healthy, age-appropriate snacks and meals.

Majoring in Strategic Communication with a minor in International and Global Studies.