Machiel Leenders

Leading business development and customer support activities in Europe for JLH, an OEM/ODM manufacturing partner in China focused on electronics, assembly, and end-to-end supply chain execution. • Identifying and developing new business opportunities with European companies, ideally in consumer electronics, seeking to manufacture products in China with JLH • Serving as the European point of contact between customers and JLH’s engineering, sourcing, quality, and production teams • Supporting OEM/ODM projects from initial discussions through supplier alignment, development, quotation, production readiness, and scale-up • Advising customers on manufacturability, sourcing strategy, supplier communication, quality expectations, and operational setup • Helping build trust and execution speed in cross-border projects by translating customer requirements into clear internal actions • Coordinating customer visits, factory visits, project communication, and commercial follow-up • Supporting long-term customer relationships through a hands-on, solution-oriented, and commercially aware approach • Helping position JLH as a dependable partner for companies looking to turn product ideas into scalable mass production in China

Led and developed two teams across procurement and operations, with full disciplinary leadership responsibility. • Managed operational procurement, contract manufacturers, logistics partners, and end-to-end supply chain activities across 11 sales countries • Ensured product availability across wholesalers, pharmacies, e-commerce, and logistics partners while balancing service level, stock levels, and working capital • Achieved a 30% reduction in COGS for the company’s three top-selling products through supplier negotiations, order optimization, and operational improvements • Drove demand analysis, order release, replenishment planning, and inventory optimization for active product portfolios • Improved procurement and logistics processes related to lead times, shortages, returns, monthly closing activities, and central supply chain coordination • Identified and implemented cost-saving initiatives through renegotiation of spot buys, delivery quantity optimization, and annual supplier discussions • Supported cross-functional initiatives, including online shop integration and process adaptations linked to the transition from MDD to MDR • Built a proactive, accountable, and solution-oriented team culture through direct leadership, coaching, constructive feedback, and structured onboarding

Led procurement and production activities for an innovative consumer product in a fast-paced startup environment. • Managed supplier selection, negotiations, and purchasing of all key components, including pricing, lead times, and payment terms • Coordinated contract manufacturers to ensure product quality, delivery reliability, and production readiness • Developed and optimized production processes to improve efficiency, output, and product quality • Implemented Odoo ERP to improve inventory control, production planning, and operational transparency • Established stock monitoring and warehouse processes to support smooth operations • Built and maintained strong supplier relationships to support changing production requirements • Gained valuable hands-on experience in crisis management and business operations during a challenging startup phase

Managed global production and quality activities across multiple contract manufacturers and suppliers in an international consumer electronics environment. • Increased production output by over 300% during the COVID demand surge while maintaining operational continuity across the supply base • Reduced COGS of a high-end product by 23% through supplier negotiations, process improvements, and production optimization • Managed supplier relationships and evaluated supplier performance with a strong focus on output, quality, and continuous improvement • Conducted factory audits and on-site visits to assess manufacturing standards, identify improvement areas, and support supplier development • Developed and improved quality and test standards, including related protocols, process controls, and quality documentation • Identified and resolved quality issues in both development and mass production, including analysis of field failures • Optimized and monitored production and quality control processes, including IQC, QC, and OQC activities • Planned and coordinated production schedules across product lines to support rapid business growth and changing demand • Designed and improved production line setups to increase output and operational efficiency • Established and monitored KPIs to improve supplier performance, production control, and quality results • Led and developed quality-related team structures, contributing to team expansion from 10 to 40 employees and directly leading 6 team members • Worked closely with Chinese suppliers and colleagues, building strong cross-cultural cooperation and supporting improvements on site

Led the spare parts department with responsibility for worldwide sales, logistics, after-sales, and quality-related activities. • Managed national and international spare parts sales, supporting revenue growth and market reach • Oversaw logistics operations to ensure timely delivery and efficient inventory management • Implemented quality control measures to maintain product standards and customer satisfaction • Directed after-sales support and helped resolve customer issues efficiently • Built strong customer relationships through service reliability and operational consistency

Managed sourcing, procurement, and operational improvement initiatives for a fast-growing international purchasing organization based in Hong Kong. • Managed sourcing and purchasing of electronics orders exceeding €1 million • Oversaw supplier coordination, quality control, and international logistics activities • Analyzed and restructured existing merchandising department processes, creating new working protocols that significantly improved efficiency and quality of work • Successfully reformed the merchandising department within a short period, contributing to stronger operational performance and revenue growth • Redefined job duties and responsibilities across the team to improve clarity, accountability, and execution • Introduced employee-oriented policies to strengthen staff satisfaction, loyalty, and team stability • Contributed to a historically low staff turnover through organizational and people-focused improvements • Supervised a team of approximately 10 people • Acted as a key link between Hong Kong operations and the Dutch headquarters

Founded and managed a holiday apartment rental business in Austria. • Oversaw bookings, guest communication, and day-to-day property operations • Developed and sold premium guest service packages including ski passes, restaurant reservations, transport, and other local services • Expanded the business through the acquisition of additional holiday apartments • Managed the administrative side of the business, including customer service and property coordination • Built a customer-focused service model designed to increase guest satisfaction and repeat bookings

Worked on various consulting and project-based assignments across research, administration, and business support. • Conducted market research and feasibility analysis for a real estate development project in St. Martin, Caribbean • Streamlined and organized administrative processes at AFP-Certificering to improve operational efficiency • Performed marketing research for Huizen Ruil, providing insights to support business development and strategic planning

Built a private chauffeur business from a student side job into a successful company employing approximately 40 student drivers. • Managed sales, client acquisition, planning, scheduling, and daily operations • Delivered premium chauffeur services with a strong focus on reliability and customer satisfaction • Developed the commercial and operational structure needed to scale the business • Built and maintained long-term client relationships to support business growth • Successfully sold the company in 2010 after several years of growth

Supported commercial and event-related activities within a professional football club environment. • Conducted research and supported the execution of a direct mailing campaign targeting 15,000 companies to promote business seats and skyboxes • Assisted in B2B sales activities related to business seats and skyboxes • Supported the organization of a large-scale fan day event, including coordination and logistics