Macarena Larrea

Co-Founder @ Glías

About

Creo que vivir es aprender. Aprender es adaptarse — y adaptarse es sobrevivir, crecer y transformarnos. Ayudo a personas y organizaciones a entender cómo aprendemos para diseñar experiencias que desarrollen habilidades, bienestar y resiliencia. Uso lenguaje, ciencia y tecnología con propósito humano para traducir lo complejo en algo simple y emocionalmente significativo. La tecnología —especialmente la IA— me permite amplificar el impacto humano a través de automatizaciones, agentes inteligentes, diseño de flujos (workflows) y desarrollo de productos, integrando lo humano y lo digital en una experiencia fluida. Co-fundé Glías, donde desarrollamos soluciones basadas en Neurociencia para potenciar aprendizaje, inclusión y desarrollo adaptativo. He trabajado en la intersección de comunicación estratégica, storytelling, producción de experiencias, desarrollo comercial y gestión de stakeholders en el mundo corporativo (Deloitte) y el emprendimiento.Me mueve crear experiencias que transforman, aportando estrategia, narrativa y ejecución. Y gracias a la tecnología, hoy puedo diseñar sistemas que las hacen escalables para equipos internacionales en AI & Automation / GenAI workflows / AI product.—---I believe living means learning. Learning means adapting — and adaptation enables us to survive, grow, and transform.I help people and organizations understand how we learn in order to design experiences that strengthen skills, well-being, and resilience. I use language, science, and purpose-driven technology to translate complexity into something simple and emotionally meaningful.Technology —especially AI— allows me to amplify human impact through Automation, Intelligent Agents, Workflow Design, and Product Development, integrating the human and the digital into a seamless experience.I co-founded Glías, where we develop Neuroscience-based solutions to enhance learning, inclusion, and adaptive development. I’ve worked at the intersection of Strategic Communication, Storytelling, Experience design, Business Development, and Stakeholder Management — across corporate environments (including Deloitte) and entrepreneurship.I’m driven by creating transformative experiences through strategy, narrative, and execution. And thanks to technology, I can now design systems that make them scalable for international teams across AI & Automation / GenAI workflows / AI products.

Country

Chile

City

Santiago Metropolitan Area

Industry

Internet

Skill

Training, Team Leadership, Management, International Business, Storytelling, Inclusive Team Building, Communication, Empathic Design, Public Speaking, Artificial Intelligence (AI), Educational Technology, Analytical Skills, Science, Psychology, Teaching, Leadership, Sales, Social Media, Business Strategy, Soft Skills

Experience

Co-Founder

Glías

2024-10 - 2026-1 · 1 yr 4 mos

Cile

I co-founded Glías to build purpose-driven technology grounded in Neuroscience — helping people and organizations learn, adapt, and thrive. - Designed and implemented an AI-assisted workflow system for teachers (onboarding, student profiles, request intake, delivery). - Orchestrated GenAI + automation workflows across Wix, Make, Google Sheets/Drive and WhatsApp-based delivery. - Built the storytelling, content, and communication strategy to drive adoption and community engagement. - Managed partnerships with schools and education ecosystem stakeholders. - Designed operational processes and quality standards to ensure consistency, trust, and scalability. Some tools that I used in Glias: Google Antigravity, Wix (Velo), Make, Google Workspace, WhatsApp workflows, LLMs (ChatGPT, Claude, Gemini)

eCommerce Manager/ CEO

Archivo Larrea

2020-3 - 2024-2 · 4 yrs

Gran Santiago

I built and scaled a cultural design eCommerce brand that brings Chilean visual heritage into everyday life — strengthening identity, belonging, and emotional connection through design. - Built and scaled the business in Chile and international markets (Americas + Europe). - Designed the customer journey, digital funnel, and community experience. - Led automation and conversion optimization (+57% ROI efficiency). - Managed digital campaigns (Meta/Google) and cross-functional stakeholders. - Enabled international expansion through processes, logistics, and tech implementation.

Business Owner

Macarena Larrea Consulting

2012-6 - 2022-2 · 9 yrs 9 mos

Worldwide

I supported organizations in building stronger narratives, clearer strategies, and high-performing communication systems — bridging creativity with structure and measurable outcomes. - Diagnosed and improved Marketing & Communications strategies. - Developed content for brands across web, blogs, eCommerce, and social media. - Designed and implemented Digital Marketing strategies and execution plans. - Delivered training programs for sales/BD teams (communication + performance). - Led PR strategies with both mass and niche media. - Designed scalable communication systems, playbooks and workflows to improve execution and performance. - Produced results reports and insights for continuous improvement.

Pursuit Manager

Deloitte

2018-3 - 2020-3 · 2 yrs 1 mo

Región Metropolitana de Santiago, Chile

At Deloitte, I worked at the intersection of Strategy, Storytelling, Stakeholder Management, and Business Intelligence — supporting high-stakes growth initiatives and complex decision-making. - Implemented Deloitte Canada’s Pursuit Team model in Chile for top-priority accounts and industries. - Led strategic coordination of high-impact bids (stakeholders, narrative, design, BI, and client relationship). - Built playbooks and operational processes to improve win probability and partner-client engagement. - Managed pipeline/backlog and coordinated creative/content production for proposals. - Trained internal clients and sales teams on Relational Selling and Communication.

Manager

Bedo Compagnie Internationale de Mode Inc.

2009-8 - 2013-4 · 3 yrs 9 mos

4800 Kingsway Ave, Burnaby, BC

I led day-to-day operations and team performance in a high-paced retail environment, combining customer experience, operational excellence, and people leadership. - Ensured outstanding customer service and a strong in-store experience. - Led team development, training, and performance improvement. - Increased sales and improved profitability through operational optimization. - Managed schedules and budget allocation. - Oversaw merchandising, visual standards, and commercial campaigns.

Internal/External Communication Coordinator

Kupfer Hnos. S. A.

2008-1 - 2009-1 · 1 yr 1 mo

#58 Libertad, Santiago, Chile

I designed communication systems to align people, strengthen culture, and scale learning across a large, distributed organization. - Designed the internal communication plan for 700 employees across 18 branches. - Led strategic internal campaigns to strengthen engagement. - Built a remote training system to scale knowledge and performance. - Supported national marketing campaigns and communication execution.

Internal/External Communication Assistant

L'Oréal

2007-3 - 2008-1 · 11 mos

# 22 Americo Vespucio Ave, Santiago, Chile

I supported brand and internal communication through content production, coordination, and execution. - Produced corporate magazine and internal communication materials. - Supported internal communication campaigns. - Assisted in the production and coordination of product launches and internal events.

BTL Account Assistant

THOMPSON

2006-12 - 2007-3 · 4 mos

# 1262 Ricardo Lyon, Santiago, Chile

I supported brand activation and campaign execution, coordinating stakeholders and ensuring quality delivery. - Supported key client accounts and campaign execution. - Coordinated brand activations and event production. - Supervised advertising placements and PR actions. - Developed PR strategies for press and media exposure.