Maaz Bari

Product Manager – Affordability Payment Platform 1. Led PayU’s Core Affordability Platform, owning product roadmap, lender integrations, and automation across a suite processing 40M+ transactions annually, strengthening PayU’s leadership in credit linked payments. 2. Built and launched Checkout Finance, enabling instant loan access for new to credit users users; successfully piloted with 10+ merchants across sectors like education and insurance. 3. Pioneered BNPL Link & Pay, designing one click, frictionless flows for recurring and high frequency merchants; achieved >90% success rate, the highest among credit instruments, resulting in improved merchant conversions. 4. Rolled out ‘Down Payment + EMI’ flows, allowing users to split high ticket size purchases into upfront and EMI components; scaled to 150+ merchants during pilot with strong traction. 5. Drove a 500 bps (5%) uplift in payment success rates through smart retries, EMI-specific routing, and issuer-level innovations like real-time eligibility checks and native OTP flows.

Key roles and responsibilities, including wins: 1. Integrated 5 New Lenders on Affordability Platform, contributing to a 15% increase in transaction volume by expanding EMI and BNPL coverage across key merchant categories. 2. Improved Conversion Rates by 1–2% through platform-level enhancements including latency reduction, error code standardization, and deployment of real-time eligibility checks across key issuer and BNPL flows. 3.Led POCs with 2 New Lenders to architect and validate new to credit flows within the affordability platform, enabling access to credit for first-time users with thin or no credit files

Managed Wheelseye’s internal sales platform used by 5,000+ Feet-on-Street (FOS) executives pan-India to drive productivity, onboarding, and retention across the customer lifecycle. 1. Feet-on-Street (FOS) Optimization: Improved overall productivity by 35% by introducing a lead funnel management tool and enabling location-based tracking for team leads. This resulted in a 25% increase in on-ground sales input and better monitoring of FOS activity during working hours. 2. Automated Sales Onboarding: Achieved 100% accuracy in sales onboarding and payouts by streamlining onboarding flows, eliminating manual intervention, and ensuring consistent compliance across regions. 3. Retention Optimization: Enabled a 17% increase in customer renewals over 4 months through product-led interventions focused on lifecycle management and proactive re-engagement of at-risk users.

Key roles and responsibilities, including wins: 1. Sales Productivity: Improved overall conversion rates from 9% to 15% within 6 months by introducing product led interventions like lead funnel visibility, field tracking, and streamlined agent workflows. 2. Platform Scalability: Expanded the internal sales platform to support 2 new user types and 2 new business teams, enabling multi functional adoption and reducing tool fragmentation across the organization. 3. Data Hygiene & Accuracy: Ensured 100% data integrity across onboarding, conversion, and payout workflows by automating validations and removing manual data dependencies.

Key roles and responsibilities: * Researched the evolving role of social commerce in reshaping India’s e-commerce landscape and mapped the end-to-end influencer onboarding funnel,from lead generation to conversion. *Identified key drop off points and operational inefficiencies within the funnel, and contributed actionable process innovations that improved overall conversion rates.

Joined as one of the earliest members of the Business Operations team with a mission to deliver affordable, accessible, and efficient healthcare to all Indians, especially underserved rural communities. Worked across high impact projects in a fast paced early stage startup environment, contributing to product, operations, and growth. Key Highlights: *Deep dived into consumer needs and stakeholder dynamics to design a holistic healthcare ecosystem connecting patients, doctors, field partners, and tech. *Collaborated closely with the Tech team to adapt and localize the product for rural markets, ensuring alignment with user behaviour and infrastructure constraints. *Strategically revamped client event operations by cutting operational costs by 66% and increasing overall efficiency by 79% through process automation and reduced dependencies. *Built the inbound sales channel from scratch, scaling the team from 0 to 18 in just 3 months; this channel handled 40% of total traction, with 30x growth in helpline calls during the period. *Conducted regular market visits and consumer interviews to generate weekly/monthly reports using data analytics, uncovering actionable insights for consumer engagement, retention, and product improvements.

Analyzed taxation in the aviation sector and its impact on overall costs and profitability, while evaluating economically viable routes based on scheduling, demand, and competitive landscape.

One Year Full-Time MBA

Core Subjects: Thermodynamics ,Fluid Mechanics ,Material Science and Metallurgy ,Machine Design ,Theory of Engines, Automotive Transmission, Manufacturing Technology, Actuation Systems, Theory of Machines, Measurement and Metrology, Autotronics. Electives: Statistical Quality Control and Reliability, Financial Management, Human Resource Management, Operations Management , Marketing Management, Corrosion Engineering, Two and Three Wheel Vehicles.

International Immersion Programme completed as part of the MBA curriculum at Indian Institute of Management, Lucknow. Courses: Fintech, Strategic Innovation, Artificial Intelligence, Managing Intercultural Complexities and Advanced Negotiations.