Maayan B.
Media Partnerships & Growth Program Manager @ Lightricks
About
Growth, partnerships and performance strategist with extensive experience optimizing acquisition, activation, retention and expansion funnels across multi-product SaaS environments. I’ve consistently scaled programs and delivered over 30% revenue growth through funnel improvements, segmentation and data-driven strategy, while also designing and building programs from scratch including technical integrations, dashboard configuration, onboarding, retention flows and marketing GTM strategies executed through high-impact partner ecosystems. I combine data analytics, qualitative research and experimentation frameworks to improve CVR, drive scalable revenue and unlock new growth opportunities. I build automated, data-backed systems that accelerate user growth, strengthen partner ecosystems and specialize in fraud prevention through data-anomaly detection and dashboard-driven monitoring. With experience across both B2B and B2C marketing, I focus on aligning growth strategies with business objectives, optimizing funnel performance and uncovering insights that result in revenue growth.
Israel
Ramat Gan
Computer Software
Event Planning, Revenue & Profit Growth, Partnerships, B2B2C, B2C Marketing, Funnel Optimization, Revenue Analysis, Data Analysis, Partnership Marketing, Performance Attribution, Marketing Automation, Marketing Strategy, Contract Negotiation, Conversion Optimization, Fraud Detection, Fraud Prevention, Strategic Creative Development, CRM Integration, Affiliate Marketing, Social Media Marketing
Experience

Media Partnerships & Growth Program Manager
Built and launched a new affiliates,influencers and strategic partnership program from the ground up, leading strategy, execution and optimization. Establishing the full attribution model to ensure accurate performance tracking, minimize fraud and maintain competitive market margins. Designing, implementing and integrating APIs and the program and platforms technical infrastructure. Conducted in depth business analysis and developed compensation and budget models aligned with ROI and Revenue goals. Mapping and segmenting target audiences by geography and niche, aligning acquisition strategies with product capabilities. Building data dashboards for performance optimization, strategic decision making and fraud prevention. Recruited and onboarded the first cohort of potential partners. Developing automated systems for partner onboarding, fraud detection and retention workflows, including support agent. Creating a comprehensive partner communication hub including creative assets, funnels and marketing messaging kits. Defining PPC and social media best practices to maintain brand integrity and campaigns efficiency through partners.

Global Partners Manager
As a Global Partnerships Manager, I specialize in building and managing partnerships with companies worldwide. I have expertise in partner relationship management, business development, and cross-cultural communication. My focus is on developing a globally wide network and recruiting international partners from scratch to help them expand into new markets. I have a proven track record of success in developing partnerships that drive business growth, increase clients base and revenue for mutual success.

International Relationship Manager
W.A.O
Maayan B.'s Contact Information
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