Muawiya Alsabbagh
CEO | Digital Innovation and Transformation Architect @ AROMASOFT
About
With over 20 years of experience in digital transformation and ecosystem design, I currently serve as CEO at Aromasoft FZE, leading the development of innovative SaaS platforms that empower small and medium businesses in the UAE.Passionate about streamlining workflows and enhancing e-commerce adoption, my work aligns with Aromasoft’s mission to drive digital innovation for SMBs and freelancers. By fostering collaboration and leveraging cutting-edge technology, I aim to deliver scalable solutions that create meaningful impact for diverse clients. At Aromasoft FZE, I spearheaded the creation of Zidni Digital City, a comprehensive SaaS AI-Powered ecosystem that integrates business management, markets, knowledge and digital platform services. I led development teams to refine features through stakeholder feedback and user testing, ensuring high-impact solutions tailored to end-user needs. My work has focused on advocating digital transformation and building cloud-based tools that enable businesses to thrive in an increasingly digital landscape.
United Arab Emirates
Dubai
Information Technology & Services
Customer Engagement, Entrepreneurship and Startup Leadership, Digital Ecosystem Design, Digital Transformation, Digital Information system Design and Cloud Platforms, Strategic Thinking and Visionary Leadership, leadership and team building, Business Process Automation and Optimization, IT Consulting, Creativity and Innovation, Strategic Vision and Decision-Making, Client and Stakeholder Collaboration, Technical Support, Network Design and Implementation, IT Services and Support, Client and Stakeholder Engagement, ERP Development, SaaS Product Development, Team Leadership and Collaboration, Cloud Platform Architecture
Experience

CEO | Digital Innovation and Transformation Architect
Dubai, United Arab Emirates
Key Responsibilities: Led the development of Zidni Digital City, a SaaS ecosystem empowering SMBs and freelancers in the UAE. Architected the cloud platform, designing MVP features for business management, e-commerce, and directories. Built ZIDNI’s ecosystem, including marketplaces, HR tools, and digital platform creation services. Advocated SMB digitalization, streamlining workflows and enhancing e-commerce adoption. Directed development teams, refining features through stakeholder feedback and user testing.

Director of Innovation
I founded Aromasoft and created Zidni Digital City, a cloud-based ecosystem that digitizes businesses and empowers SMEs, entrepreneurs, and freelancers in the UAE. Zindi’s SaaS platform helps users build digital platforms, launch to market, and grow through integrated knowledge hubs, streamlining business management and collaboration. I led the vision, architecture, and agile development, ensuring alignment with Dubai’s D33 digital economy agenda and driving community adoption.

Founder | Digital Innovation and Transformation Architect
United Arab Emirates
Key Responsibilities: Founded Aromasoft as an innovative IT startup, driving digital transformation for small businesses. Led the development of TIJARATII (ERP), MAARIFATI (Education), and AMLAKI (Real Estate) Cloud SaaS platforms. Built and managed agile teams to deliver cutting-edge cloud solutions.

IT Solutions Architect & Digital Transformation Innovator
Computer Science Co. LLC
Dubai, United Arab Emirates
Key Responsibilities: Designed and implemented SZHP’s scalable IT systems, including a secure data center. Led the digital transformation of SZHP, automating workflows to enhance efficiency. Managed software development projects, guiding in-house and outsourced teams. Advised SZHP on IT strategy, department design, and stakeholder alignment. Key Achievements: Digitized SZHP processes, boosting productivity. Built a robust data center with disaster recovery. Streamlined operations with custom IT systems. Established SZHP’s IT department, policies, and workflows.

Information Technology Solutions Architect
SZHP / Computer Science Co. LLC
For nearly 20 years, I guided the Sheikh Zayed Housing Program’s IT strategy. I built the E-Model for their business processes, digitized core workflows, designed a secure data center, and established IT governance. This transformation modernized operations, improved service delivery, and set a national standard for digital public services.

General Manager
Areej Technology
Dubai, United Arab Emirates
Key Responsibilities: Co-founded and led Areej Technology, focusing on innovation and market positioning. Designed Areej Business Suite, an ERP solution for SMBs, and delivered tailored systems for key clients. Built critical IT systems for Sheikh Zayed Housing Program and Dubai Police’s digital infrastructure. Recruited and led teams to deliver innovative solutions on time and within budget. Key Achievements: Digitized federal processes for Sheikh Zayed Housing Program. Launched scalable ERP tools for SMBs. Established Dubai Police’s first Internet website.

Network Solutions Architect
United Arab Emirates University, Information Technology Center
Al-Ain City, Abu Dhabi Emirate, United Arab Emirates
Key Responsibilities: Designed and deployed enterprise-grade networks connecting all UAE University campuses. Architected a secure, scalable, and redundant data network for academic and administrative functions. Supervised network deployment, configuration, and maintenance. Key Achievements: Built UAE University’s data network, linking 2,500 devices across campuses. Established the university’s first direct internet connection, enhancing global research access.

Management Information System Developer
United Arab Emirates University, Information Technology Center
Al-Ain City, Abu Dhabi Emirate, United Arab Emirates
Key Responsibilities: Designed and implemented information systems for academic and administrative operations. Conducted system analysis, design, and deployment, ensuring seamless integration and functionality. Key Achievements: Automated library operations with a custom University Library System. Streamlined student registration with a system for managing pre-1986 curriculum plans.

Computer Laboratory Supervisor
United Arab Emirates University, Information Technology Center
Al-Ain City, Abu Dhabi Emirate, United Arab Emirates
Key Responsibilities: Managed daily operations of university computer labs, including Apple and IBM systems. Provided software support, training, and troubleshooting for students and faculty. Ensured smooth lab functionality through data entry and system maintenance.

Co-Founder | Network Consultant
Dubai, United Arab Emirates
Key Responsibilities: Co-founded CSC, specializing in IT solutions, software development, and network consulting. Led business formation, strategic planning, and market positioning. Provided remote consulting on IT infrastructure design, implementation, and support. Key Achievements: Established CSC as a leading IT solutions provider in the UAE. Delivered optimized network solutions for clients, enhancing infrastructure efficiency. Drove business growth through strategic planning and innovative services.

Network Solutions Architect
UAE University
I designed and deployed the university’s first enterprise network, connecting over 2,500 devices across campuses and opening its first direct internet gateway. This laid the groundwork for modern academic collaboration in the UAE.
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