maartje rozinga

senior strategy manager

About

- An experienced fact based strategic marketer. - Supported by my analytical and management consulting skills, I get straight to the core ensuring key issues are addressed and solved. - In collaboration with my professional team, I’m able to motivate these professionals to get the best out of themselves. - Preferably I fulfil my role in an international and dynamic environment, where I can take ownership and responsibility. - My clients indicate that I have a strong 'can-do' mind-set and show thorough understanding of their needs.

Country

netherlands

City

utrecht

Industry

management consulting

Skill

marketing strategy, management consulting, market intelligence, new business development, business strategy, strategy, competitor intelligence, customer intelligence, customer insight, market research, business development, marketing, management, brand loyalty, market analysis, corporate strategy, segmentation, marketing research, analytics, fmcg, customer loyalty, change management

Experience

senior strategy manager

yanmar europe

2019-4 - Present · 7 yrs 6 mos

manager marketing strategy europe

yanmar europe

2015-1 - Present · 11 yrs 9 mos

managing director

annalise market intelligence

2011-1 - 2015-1 · 4 yrs 1 mo

* Annalise Market Intelligence enables companies to make accurate and confident strategic decisions for corporate growth * Responsible and accountable for the business growth of Annalise; realised a growth of 32% in two years with corporate clients such as FrieslandCampina, Philips, Essent and Nederlandse Spoorwegen * Consultative selling and supervised projects e.g. market entry decisions, business development, workshops market insight * Professionalized the team by adding 5 new consultants, providing personal coaching, consultancy skills, and strategic sessions

managing consultant

capgemini consulting

2006-1 - 2011-1 · 5 yrs 1 mo

* Management consultant specialised in strategic marketing * Main projects: * RBS * Responsible for the positioning of an innovative concept for private investors resulting in the marketing plan. * Nationale-Nederlanden * Responsible for developing the service offering for mid-corporates using the customer experience journey. Created and facilitated workshops involving front-, mid- and back office. * Achmea * Acted, developed and enhanced the new role as a market manager and structured the marketing planning process. In close cooperation with the stakeholders developed the marketing plan. * DHL Nordics * Responsible for the qualitative and quantitative market research in seven countries and translating the results in the optimal brand positioning. Facilitated workshops creating ownership and involving the management teams of the countries.

senior consultant

nielsen

2001-1 - 2006-1 · 5 yrs 1 mo

* ACNielsen is a key provider of market information for the fast moving consumer goods industry * Responsible for key clients * Based on quantitative market analyses provided marketing and sales recommendations * Represented my department in a strategic transition process