Maansi Parikh

• Collaborate with creative directors, photographers, and models to conceptualize and execute editorial fashion shoots aligned with each issue’s theme. • Develop mood boards, pull garments and accessories, and style complete looks that reflect trend forecasting and cohesive brand storytelling. • Assist in on-set styling, fittings, and garment coordination to ensure visual consistency and strong editorial impact. • Contribute to creative direction discussions, incorporating knowledge of consumer behavior, trend analysis, and visual merchandising. • Support content creation for digital and social media platforms to expand audience engagement and brand visibility.

• Working with new prospective Wilson students to give tours and explain more about our college • Helping out with hosting on campus events such as career fairs, celebrations, or meetings • Going off campus with faculty to advertise NC State University to the younger generation of students

• Analyzed weekly sales reports and market data to support merchandising decisions in the Babies R Us at Kohl’s category, impacting product assortment and pricing strategy across 1000+ stores. • Executed in-season pricing updates, markdowns, and signing processes, maintaining accuracy and compliance in partnership with planning and inventory teams. • Conducted competitive pricing and trend research across 10+ key competitors, presenting insights to influence future buys and promotional strategies. • Supported marketing proofing and digital merchandising efforts, ensuring accurate representation of product across omni-channel platforms. • Participated in cross-functional training in Planning, Visual & Digital Merchandising, Sourcing, and Business Strategy; collaborated daily with buyers, planners, and analysts in a live business setting.

• Designing social media posts and logos to advertise the competition. • Create flyers and marketing tactics using Adobe software to put up around campus and distribute to the county • Work with Adobe software to create merchandise designs

• Styled outfits for bi-monthly photoshoots. • Worked with a team to plan out styling based on social media feeds and recent trends. • Filmed and planned photoshoots for social media release and content creation. • Planned, Filmed, and edited social media content for Instagram and TikTok. • Created an official social media plan, content schedule, and marketing outlook for the brand.

• Planned Filmed and edited YouTube videos for a weekly upload schedule. • Planned Filmed and edited short-form social media content for Instagram, YouTube Shorts, and TikTok. • Worked on weekly/monthly newsletters through software for local vendors and customers. • Assisted with the planning and creation of an online marketplace geared toward selling local products.

• Trained new staff on job duties, company policies, and safety procedures for rapid onboarding. • Handled day-to-day shipping and receiving overseeing more than 100 bulk packages per week. • Monitored backstock levels and implemented measures to increase output. • Maintained established levels of goods based on sales forecasts and demand to fulfill orders on time.

• Worked with small businesses across NC to help them create better marketing strategies that reflect modern practices. • Scheduled social media postings to advertise products and generate site traffic. • Assisted in creating written, video, and image content for marketing channels. • Sat with marketing team members to learn new tasks and determine the best tactics for solving challenges. • Used Adobe Photoshop, Adobe Illustrator, and Adobe Indesign to develop graphics for websites, logos, and promotions.