Ma. Luisa "Louie" Sebastian, APR

Oversees the project development and implementation of the Development Cluster of PAGEONE Group, provides expert advice on project proposals development and relationship-building activities of the company, and assists in media relations activities.

Design and manage campaigns, pitch content for creatives, write technical proposals, mobilize media, participate in high-level meetings

Directed strategic communication programs, public relations activities, and corporate communications to protect the image and reputation of SSS as well as inform members and pensioners on the latest policies and programs of the pension fund. Acted as corporate spokesperson.

Develops and recommends media relations objectives, strategies, policies, plans and budget; directs and supervises media relations activities; ensures timely monitoring of media and in the event of media flak and issues raised in the media, recommends appropriate strategies to address and manage the issues; establishes good working relations with the media through networking activities.

Created performance indicators, monitoring tools to ensure alignment of operations to corporate goals. Prepared accomplishment reports, technical reports to government agencies. Benchmarked with other organizations. Participated in studies/researches.

Wrote press releases, speeches, information materials like brochures, posters, taglines, scripts for presentation of Executives. Prepared communication plans, dialogue presentation materials. Spearheaded regional communication networking activities. Participated in press conferences. Liaised with media.

Prepared comics, brochures, posters, newsletters and other information materials. Spearheaded the theater caravan campaign against fake passport. Held press conferences and other events.

Managed a training team that conducted technical training programs. Designed training curricula. Prepared and monitored training budget. Prepared training reports.

Wrote speeches, press releases, technical reports, accomplishment reports, annual reports, comics, brochures, posters, presentation materials and the like. Managing Editor of OSH Newsletter. Prepared media kits. Conducted regional networking communication activities. Liaised with media. Held press conferences. Spearheaded studies/researches related to communicating safety and health.

Graduate thesis entitled "Communicating Safety and Health the Filipino Way" was funded by the UP-Office of the Vice Chancellor for Research and Development. Results of the study was presented in the World Congress for Occupational Safety and Health in 2005.

News writing, feature writing, communication theories, research methods