Ma. Dhenise de Castro

Lead Generation Specialist @ Blue Harbor Media

About

I’m part of a team focused on helping brands navigate growth with more clarity and fewer guesswork decisions.At Blue Harbor Media, we take an education-first approach to performance marketing and lead generation. We spend a lot of time studying what actually works in real-world conditions—what breaks, what scales, and what creates long-term stability instead of short-term spikes.A lot of companies struggle not because they lack effort but because their lead flow, systems, or messaging aren’t aligned with how their market actually behaves. That’s especially true in regulated and high-trust industries, where quality and compliance matter more than volume.My role is centered on supporting that process through thoughtful execution, continuous learning, and collaboration with the team.I’m always interested in connecting with people who care about sustainable growth, clear systems, and doing things the right way.

Country

Philippines

City

National Capital Region

Industry

Research

Skill

B2B Prospecting, Data Mining, Data Scraping, Search Engine Optimization (SEO), Microsoft Excel, Lusha B2B Lead Enrichment, Hunter.io, Sales Prospecting, Lead Generation, Apollo, Applicant Tracking Systems, Okta Single Sign-On, ZoomInfo SalesOS, LinkedIn Sales Navigator, HubSpot, Google Workspace, Data Entry, Teamwork, Zendesk

Experience

Lead Generation Specialist

Blue Harbor Media

2026-1 - Present · 9 mos

Lead Generation Specialist

Soding Brothers Solutions

2025-8 - 2026-1 · 6 mos

Melbourne, VIC

• Spearheaded lead generation efforts using sales tools • Researched and targeted potential clients who could benefit from our outsourcing solutions • Built and maintained a qualified pipeline of leads through various methods • Recommended and implemented lead generation tools • Collaborated with the Marketing team on lead nurturing strategies

Lead Generation Associate

Staff Domain

2024-7 - 2025-8 · 1 yr 2 mos

Pasig, National Capital Region, Philippines

• Researched and targeted potential clients using sales tools to generate qualified leads • Scrubbed and validated prospect information in the internal database to optimize lead qualification processes • Analyzed sales process data to identify trends and opportunities for improved lead generation • Utilized social media platforms, including LinkedIn and job boards, to source and engage new leads

Tutor Application Admin (EMAPTA-Course Hero)

Emapta Global

2021-5 - 2024-6 · 3 yrs 2 mos

Philippines

• Acted as a gatekeeper for tutor applicants, ensuring only qualified tutors were accepted to meet SLAs and KPIs. • Collected, cleaned, and preprocessed large datasets for accurate analysis and provided meaningful insights to support business objectives. • Collaborated with cross-functional teams to tailor analytical approaches and address specific challenges.