Ma. Asuncion Schenk

- Supported the hotdogs and sausages Business Unit and R&D team - Led work to understand how sensory metrics impact in-market performance, aligning action standard metrics to repeat rates - Conducted an Agency Bid Evaluation for Ratings & Reviews that allowed us to test several platforms; Live dashboards set up within 3 weeks. Helped set up the platform with dashboard options that leverage AI to help push action based on the reviews and sentiment analysis

- Led innovation insight work for $100M platform launches, specifically Jimmy Dean Griddle Cake sandwich and Chicken Biscuit. - Identified future winning ideas for development of future pipeline launches - Facilitated a deep dive of historical concepts and gathered updated understanding of production capabilities to refresh ideas for further testing and refinement. - Pioneered pilot work exploring AI for cheaper, faster results.

- Owned the user research program for PTG - Revamped our Global Research recruitment strategy - Sourced new vendors to improve our qualitative feedback process - Improved survey response rates from 2% to as much as 5-6 times better, pushed for in-platform surveys - Supported GTM products : In App Purchase and Device Insights + Beta launch for Dashboards and identified new feature enhancements, post-launch - Collaborated with cross-functional team for Customer Reach-out and developed process for roll out, aligned with internal stakeholders - Worked with External Partners : Userlytics, GLG, Sprig

- Identified Jobs To Be Done (JTBD) for the Cooking and Kitchen Clean up categories - Led concept testing that helped identify new product ideas for product pipeline - Drove research to successfully execute product launches - Turkey, Steakhouse modes; GE Profile UltraFresh Dishwasher and Tall Tub refresh for the contract business - Finalized Studio U set-up that enabled in-house testing which encouraged cross functional team engagement and improved final product experience - Utilized Clarabridge data to identify the strategic direction for the consumer experience curve for dish and collaborated with key stakeholders to finalize definitions and targets

- Helped set-up the Consumer Insight group for the Consumer Health Division [biggest unit in the company] - Managed vendor/agency partnership, ensured we get great rates and value-added services - Handled various product categories : OTC Vitamins, Analgesics, Cough & Colds, GIT, Personal Care - Led Regional Personal Care Research for Asia

- Led a business unit to deliver on clients' research needs - both quantitative and qualitative from proposal submission, project execution, presentation of results and final report submission. - Hired, trained and mentored team members. - Worked with Unilever [Foods & Personal Care], SC Johnson, Shell. - BASES [Simulated Test Market/Forecasting] Champion for our company