Matthew M.

• Assisted project managers in achieving timely completion of projects through diligent monitoring and tracking of deadlines. • Maintained a high level of accuracy in all project documentation, ensuring consistency and clarity throughout the lifecycle of projects. • Worked with senior leadership to complete complex projects on time and under-budget. • Completed multiple tasks simultaneously to optimize project completion.

• Boosted customer engagement through regular posting of relevant and interactive content on various social media platforms. • Developed captivating visual content using graphic design tools for enhanced aesthetic appeal across all channels. • Created engaging content to keep social media channels updated and on brand. • Managed Facebook, Instagram and Twitter content to keep brand messages consistent.

Gaining over 106 million views on Snapchat. Maintaining a high viewership retention rate on YouTube anywhere from 300-900%.

• Continually maintained and improved company's reputation and positive image in markets served. • Managed marketing campaigns to cultivate brand awareness and drive website traffic. • Built and strengthened strategic relationships with vendors, advertising agencies and partners. • Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets. • Identified growth opportunities and developed initiatives to increase market share. • Met deadlines, exceeding expectations and effectively rolling out multiple campaigns. • Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns. • Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation. • Collaborated with internal departments to build digital experiences and achieve marketing goals. • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.

• Masterminded highly successful digital strategies for various platforms to attract customer engagement. • Created social media content with consistent content and tone. • Increased customer engagement through social media. • Developed marketing content such as blogs, promotional materials and advertisements for social media. • Managed relationships with high-profile clients and translated marketing and social media needs into results-driven strategies. • Proactively engaged with clients by phone, email and in-person, which helped established long-term, lucrative relationships. • Discussed SEO needs and optimized strategies for short- and long-term campaigns. • Maintained expert-level skills in digital platforms such as Google and Adobe platforms.

• Creating social posts and managing Instagram. • Evaluated inventory and delivery needs, optimizing strategies to meet customer demands. • Engaged with customers to effectively build rapport and lasting relationships. • Prepared merchandise for sales floor by pricing or tagging. • Helped customers locate products and checked store system for merchandise at other sites. • Answered customer questions regarding sizing, accessories and proper care for merchandise. • Educated associates on market trends and stayed up-to-date on forecasts. • Maintained customer satisfaction while handling product returns quickly and professionally. • Trained and developed new hires in company processes, product knowledge, customer service and selling techniques. • Handled 20+ calls per day to address customer inquiries and concerns.

• Alternated goods in inventory by observing first-in/first-out approach to keep shelves organized and properly stocked. • Maintained and repaired facilities, equipment and tools to achieve operational readiness, safety and cleanliness. • Loaded, unloaded and moved material to and from storage and production areas. • Used hand-held devices and computers to record and monitor inventory levels and completed audits to uncover and address inaccuracies. • Prepared orders for shipment by systematically picking, packing and labelling merchandise. • Labeled and accurately moved customer orders to meet shipment timetables and minimize errors. • Transferred inventory to and from target destinations using forklifts and other transportation vehicles.

• Improved customer satisfaction ratings by addressing issues and fostering timely resolution. • Exceeded service objectives by applying proven customer service and sales best practices. • Evaluated customer information to explore issues, develop potential solutions and maintain high-quality service. • Managed customer relations and customer service through daily communication and interaction. • Conferred with customers about concerns with products or services to resolve problems and drive sales. • Processed purchases and handled payment transactions using POS system. • Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.

President's/Dean’s Honours List

• Honour Roll • Effective selling and presentation techniques • Creative copywriting involving content creation for various media including: online, mobile, video • Aspects of design theory • Photography and digital imaging • Use of current industry software in the production and evaluation of advertising materials • Development of digital media strategies • Planning, selling, and creating materials for community-based businesses • Media planning and buying; digital analytics • Marketing research and advertising law • Campaign/portfolio development