M.Ulas Yakupoglu

Drive global sales and marketing strategy Lead international teams and market expansion Oversee brand, campaigns, and customer growth Analyze market trends and adjust tactics Report performance to executive leadership

Developed regional marketing strategy for innovative marketing programs, incorporating compelling and new content across email, social media, and new channels. Owned and defined goals, unlocking new business/marketing strategies and channels. Regularly communicated results to internal stakeholders and teams to iterate on opportunities. Tracked, measured, and reported on channel results, contributing to business reviews regularly.

Led the development and launch of a new venous medical device product line across Western Europe region Collaborated with cross-functional teams to identify and prioritize product requirements, ensuring alignment with customer needs and market trends. Drove the implementation of a comprehensive marketing strategy, including product positioning, pricing, and promotional activities. Established and maintained relationships with key opinion leaders, physicians, and healthcare professionals to gather valuable insights, improve product performance, and drive customer satisfaction.

Develop and implement product go-to-market plans, working with all departments to execute effective product launches and ongoing support to achieve sales performance goals Contribute to the overall concomitant Venous franchise strategy and roadmap, and develop business plans to grow the product line Propose positioning, messaging and market segmentation strategies across all EMEA geographies Monitor the competitive landscape and communicate internally to relevant stakeholders Develop product demos, selling tools, and competitive comparisons to drive customer preference

Built and managed a high-performing sales team of 3 representatives, consistently exceeding monthly targets and driving customer acquisition and retention. Strategized and executed successful sales campaigns in Turkey, resulting in a 25% increase in national sales revenue within one fiscal year. Developed and maintained key client relationships with Turkish Cardio Vascular accounts, negotiating contracts and achieving a 95% customer retention rate. Analyzed market trends to identify new business opportunities, resulting in the expansion of product offerings.

Oversaw and motivated a high-performing sales team in Turkey, consistently surpassing unit and revenue targets. Assisted in the recruitment and interviewing process, building a strong, cohesive team of potential candidates. Developed and executed highly effective sales strategies. Conducted regular performance evaluations and delivered constructive feedback.

Creating, implementing and nurturing the sales and  marketing strategy of the new end existing vendors to ensure that they have the right skills, capabilities, and internal processes to sell our products, and represent Covidien in front of our customers. Working in alignment with the sales force for achieving Venefit and Turbohawk Atherectomy device sales targets, focusing on the market expansion activities, such as increasing the Venefit and Turbohawk Atherectomy device utilization in focus procedures and the penetration of advanced Venefit and Turbohawk Atherectomy device with new customers Providing accurate forecasts for the assigned product groups, following competitor activities closely and preparing monthly reports Supporting field for all the product/procedure related needs by conducting customer calls, attending surgeries for the generation of the actual demand Deploying all relevant marketing and new product launch activities, prof-ed projects/plans for related product groups in the field, attending congresses and meetings. Forming plans for increasing market share and communicating channel activities.

Understands and demonstrates proper use of our products to the company's customers. Handles customer product questions and objections based upon knowledge learned through sales product training. Provides sales support within accounts to assist the assigned Territory Manager. Responds to customer’s needs and complaints regarding products and services and collaborates with the appropriate Sales Representative on next steps. Provides timely and inclusive support along with complete follow up for implants during Clinical Trials as needed. Travel to various cities to support cases

•Analyzed customers’ financial status and making financial plans for customers’ retirements. •Managed customers’ savings in the company according to customer’s investor types. •Informed the customers about their savings on a monthly basis

Antwerp Management School pioneered by creating a unique program that was first in its kind in Europe, combining (academic) Rigor and (practical) Relevance: the Executive PhD. While the EPhD program is offered by AMS, they work in close collaboration with the University of Antwerp, who also issues the PhD Degree.

ESL courses and certificates, January 2008.