Lyon Chang

- Managed a 100+ store portfolio, driving sustained double-digit B2B2C revenue growth and expanding nationwide brand penetration. - Built and optimized performance dashboards (sell-through, margin, shrinkage, replenishment gaps) to uncover actionable business insights adopted by senior leadership. - Led monthly consultative business reviews with partners to align KPIs, diagnose funnel inefficiencies, and identify growth opportunities, resulting in strong YoY increases in partner order volume. - Directed cross-functional initiatives across assortment strategy, VM standards, supply coordination, and forecasting optimization to enhance partner performance. - Identified upsell and cross-sell opportunities through data analytics and client discussions, increasing revenue and improving category penetration.

- Directed 7 product categories across 18 stores and achieved #1 nationwide turnover growth through assortment planning and lifecycle management. - Developed forecasting frameworks to improve accuracy and optimize stock allocation efficiency. - Coached and developed team members into full-time roles, strengthening the talent pipeline.

- Designed and implemented comprehensive onboarding and safety training programs to ensure compliance and operational readiness. - Managed and coached the duty manager team to maintain a high-performance culture and smooth daily operations.

- Achieved top nationwide turnover growth across 16 stores by directing multi product lines and improving omni-channel execution. - Reduced shrinkage by 42% and destroy rate by 17% through targeted operational improvements and data-based controls.

- Managed Meta Ads for SMB clients, allocating 5–10% of monthly revenue to paid social campaigns. - Improved ROI and reduced CPL through audience segmentation, structured A/B testing, and creative optimization. - Built content strategies and managed Facebook Pages to increase visibility and customer engagement. - Conducted performance reviews with SMB owners, aligning objectives, diagnosing funnel inefficiencies, and scaling high-performing campaigns. - Achieved consistent YoY improvements in lead quality and campaign efficiency through data-driven testing.

- Improved store turnover by optimizing layout based on bestseller insights and customer behavior patterns. - Managed monthly scheduling and sales planning to maximize productivity and store performance. - Curated localized product selections and achieved an individual average monthly turnover of 1M TWD.

- Ran a bilingual marketing branding business, creating 100+ digital ads in English & Chinese that expanded audience reach and improved conversion. - Built relationships with high-value clients and international collectors, demonstrating consultative selling and long-term relationship management.