lynsey thomas

Product Manager over the Rapid Rewards Point Center Program, Rapid Rewards Shopping Mall and Rocketmiles Partnership.

* Responsible for managing the Rental Car and Hotel products and growing ancillary revenue for southwest.com * Manages against annual product goals, forecasts and budgets while executing overall marketing plans * Manages the overall user experience for the Rental Car and Hotel products on southwest.com * Develops the overall strategy and online merchandising initiatives for the Rental Car and Hotel products * Collaborates with both internal and external product partners in a fashion that builds and leverages the Southwest brand * Manages key product supplier partnerships with over 14 Rental Car Vendors and six Hotel suppliers * Serves as a liaison with various internal Southwest support departments such as legal, finance and technology

Managed the in-line marketing program by conceptualizing and creating various value-add campaigns to be merchandised across the Hotels.com site Managed campaign relationships with over 100 members of the internal supply team, as well as various third parties Successfully managed the launch of the in-line marketing tool onto Hotels.com and the Call Center agent website Manages the Hotels.com relationship with the Expedia Media Solutions online advertising teams Aided sales teams in reaching online advertising goals by providing sponsorship and partnership opportunities Managed online advertising product initiatives as the primary liaison between the Media Solutions team and the Hotels.com product team

Purchased advertising media for major clients: Church’s Chicken and Papa John’s Pizza Maintained and updated market research data base for major clients and analyzed competitive landscape to accurately allocate promotions

Managed existing client database system; communicated with clients to ensure participation Proofed and edited various press releases

* Managed National On-Site Advertising Sales Business * Managed day to day agency relationship * Pushed agency to continuously increase sell through rates, while maintaing higher than average CPM’s * Responsible for working with product teams to create special event opportunities for custom advertising * Conceptualized and implemented custom advertising campaign with major brand advertiser, Campaign nominated for 2007 OMMA Online Marketing Award * Managed Partner sites * Launched and managed partner marketing campaigns and analyzed performance of campaigns to identify areas for improvement * Launched and managed various online marketing campaigns from beginning to end * Responsible for financial reporting and forecasts for all partners * Responsible for business initiatives for Match.com * Identified and implemented new opportunities for Match.com in the Social Networking space * Responsible for on-site implementation of new business from contract negotiation to product launch