Lynn Chew

The Informa Group is headquartered in London and specializes in publishing, business intel, business events and conferences. It’s Asian arm, IBC Asia is Singapore’s leading conference, exhibition and training company, specializing in B2B events across a range of industry verticals. Spearheaded large scale B2B conferences and networking events and managed the full spectrum of all Marketing Communications work, including (but not limited to) press/media relations, direct and online Marketing, copy writing, developing of all online and hard copy marketing collaterals, database building, stakeholders and media partners management and overseeing full scale Marketing budgets. Established a strong network/relationship with external vendors, industry press & media, industry publications, government bodies & regulatory boards such as the EDB, STB, A*STAR, amongst many other international and Asian associations and organizations through joint marketing efforts.

Terrapinn is a leading global events company Managed the full spectrum of event marketing for Terrapinn's large scale business to business (B2B) conferences across vertical industries including Life Sciences, Precious metals, Energy & Telecommunications. Managed the full spectrum of marcom work (including but not limited to) development of the project brief, marketing campaign, marketing budget, marketing collaterals, copywriting & editing, building of customer database, creating and updating event websites, whilst working with various channels of marketing to execute effective marketing strategies. Worked closely with media companies, government and trade bodies, industry publications and stakeholders as part of the overall marketing strategy/campaign.

Managed the full spectrum of PR & marketing communications work. Spearheaded the planning and execution of large (international & local) nephrology/medical Conferences & Exhibitions, Special Events (Gala Nights, Special Launches, Social Nights, Opening Ceremonies), on behalf of the Foundation. Diverse marcom role spanning theme and conceptual development, execution of the marketing strategy, delegate acquisition and management, database identification and build, copywriting & crafting of Marketing & advertising collaterals, writing formal invite letters to Ministers, conference/congress previews. In summary, ensuring the success of events & flawless execution of the full marcom strategy was core. As part of the Foundation's global strategy in establishing international presence in medical events, I had the opportunity to drive the full marketing strategy for NKF's bi-annual international Pharma conference - NephroAsia. Travelled widely to Europe & the USA to manage & supervise onsite logistics, ground operations as part of overall event execution. Worked directly with CEO and closely with the medical fraternity, stakeholders, industry press and media, medical journals and publications. Key Skills: Effective communicator & planner, task & detail oriented, excellent interpersonal and public speaking skills.

As project lead and meeting planner, this role offered a solid ground and numerous opportunities to learn & acquire the critical skills in event planning for a variety of large, medium and small scale events such as high level CEO/CXO business meetings, gala dinners, welcome cocktails & special events. Taking the initial brief from clients, conceptualization, sourcing for souvenirs/welcome gifts, planning, on-site logistics, managing of event budget to onsite execution were key skills that were honed. Worked closely with renowned industry emcees, hoteliers and industry partners. Worked directly with CEOs of MNCs based out of Singapore, mostly in understanding the client's corporate direction & event planning requirements. With a portfolio skewed towards events based overseas, travelling extensively within South East Asia and Europe provided a strong platform to acquire and sharpen skillsets & critical thinking skills necessary in an international and global work arena. Exciting to always experience first hand the "adrenalin rush" by watching events run its course & the entire event strategy come to life and fruition.