Lynn Zhang

Paid Ads//Media Buying & Creative Strategy 360 creative strategy for TTS, develop TTS multi-market and cross channel paid ads creative strategy, responsible for creative quality and final effect Develop refined creative strategies for different markets and paid ads platforms, monitor competing creatives and analyze to optimize our own creatives. Especially focusing on how to elevate the short video strategy with cooperated creators and TSPs Collaborates with AM&CM and product teams, to demand communication and feedback mechanisms, organize SOPs to improve cooperation efficiency Optimization of MCN/TSP's short video shooting capabilities and improvement the final contents quality capacity through regular organization of external workshop Through cooperation with monetization product team, to enhance the ability to supply SV shooting, and use that as a template to increase the capacity of SV from MCN/TSP team. Account Manager Build and maintain good customer relationships& AFF（Adx） Operate Comprehended sales cycle and marketing funnel for digital media campaigns having a phased training Managed information, I/Os and campaigns of Video game publisher such as major customers like Nexon, Netmarble, ULU, 37game, mobidays,etc. Drive the customer partnership for key strategic customers. Conducted client-facing KPI reports inspired through data driven insights from analytics Presented a market research in Korea digital media to examine Yeahmobi's potential in a new market Media Buyin g – FB & TikTok FB: Optimized the cost for casual game’s new user per $0.02 （IN /ID/VN… ）per $0.5（US/UK…）; Loan App for $0.15/user and for $3/apply successful； Page like & post engagement for fan page： GEO: 9 major Spanish speaking regions including Spain and Mexico Result： For $0.03 per new follower，daily new follower is close to 1 0500 Branding Planning the Tiktok hashtag challenge proposal to reach the advertiser ’ s needs ； Collaborate with cross-functional teams to develop a marketing strategy; And collaboration BD to target new customer segments as well. Customer： RPG game‘s hashtag challenge in Hongkong and Macao Lazada‘s birthday challenge in Tiktok（Main target GEO is Southeast Asia）