lynn o'driscoll

Reviews of live music and recordings for Drum Media Perth and themusic.com.au

Marketing assistant for yelp, establishing its position in a new city. Created accounts for restaurants, bars, theaters etc. in order to develop the website before its launch. Created awareness of yelp in the city. Attended community, corporate and networking events. Reviewed and took photographs of many local businesses. Maintained an active presence on the site after its launch and continued to attend all events and gatherings.

As a seasonal (June - August) Delegation Manager for EIL, my responsibilites included: Managing delegations of US student ambassadors on their 3 week trip around UK and Ireland. Point of contact for all suppliers, event managers and hospitality services. Maintain high quality service at all hospitality services including: hotels; restaurants; locations; transport and homestays. Recognize issues before they may arise and problem solve on the spot. Maintain contact with stakeholders whilst on the road. Over 3 years with EIL, I managed 12 delegations. Over this time I developed a passion for the international tourism services industry and recognized a number of shortfalls that effect retention of visitors. In light of this I started my MA program in International Tourism and began to develop a large knowledge base for the international tourism industry.

Responsible for strategic projects and the redesign of the marketing technology stack and the integration of legacy systems to create a single view of the customer. Ongoing projects include the acquisition of an MDM platform, integration capabilities with existing systems, CRM and Marketing Automation and the redesign of business processes.