Lynn Hmadeh
Senior Performance Executive @ WPP Media
About
Driven by a deep passion for digital marketing, I currently serve as a Senior Performance Executive. Skilled in establishing SEM campaigns and optimizing their performance to deliver exceptional results for our clients.
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Lebanon
Marketing & Advertising
Strategic Thinking, Marketing Campaign Plans, Campaign Execution, Performance Marketing, Google Ads, Marketing Campaign Management, Landing Pages, Channel Account Management, A/B Testing, Digital Planning, Optimization, Organization Skills, Marketing Presentations, SPSS, SAP ERP, SQL, RStudio, Microsoft Office, cavna, Communication
Experience
Senior Performance Executive
WPP Media
Lebanon
Paid Search Executive
Omnicom Media MENA
Beirut Governorate, Lebanon
- Establish SEM campaigns with keywords, RSAs, and Ad Extensions. - Execute campaigns including Search, Pmax, Demand Gen, and Display. - Generate reports using PowerPoint, Excel, and Google Analytics. - Optimize campaigns through SQRs (Search Query Report), bidding strategies, and budget adjustments. - Client Facing.
Paid Search Trainee
Omnicom Media MENA
Data and Planning Intern
Webedia Arabia
Beirut, Beirut Governorate, Lebanon
• Conducted market research to identify new content opportunities using social listening tools • Worked with multiple online tools to help reach goals and objectives: SEMRUSH, Later, Google Analytics, Creator studio, Keyword Tool. • Assisted the sales team with client pitches by supporting them with SEO and social insights, SWOT analysis, KPIs, and content suggestions.
Marketing Intern
ITG Holding
Beirut, Beirut Governorate, Lebanon
• Developed campaigns and organized events according to the goals of the affiliates • Assisted in different functions of the department such as budgeting, and marketing plan
Intern
AIESEC
Beirut, Beirut Governorate, Lebanon
• Part-time volunteer • Interviewed participants and matched them with suitable opportunities according to their aspirations • Gathered the data and analyzed the demand of the customers
Marketing Officer
MEDLIFE
Beirut, Beirut Governorate, Lebanon
• Developed campaign strategies and provided operational support • Created social media content and analyzed users' outreach to promote the organization and recruit volunteers
Office Assistant
Lebanese American University
Beirut, Beirut Governorate, Lebanon
Assisted in cap & gown events, reunions, and alumni dinners and all logistics related to these events
Education
Lebanese American University
Marketing
Lebanese American University
Information Technology
Lynn Hmadeh's Contact Information
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