Lynette Chung

AI-powered photo editing app company; flagship app YouCam Makeup surpassed 1 billion downloads worldwide. • CLV Modeling & Prioritization: Applied CLV modeling and competitor benchmarking to identify API as a high-value growth opportunity, driving product reprioritization that expanded subscription segments and increased retention by 10%. • User Behavior & Upsell Strategy: Identified a 48-hour post-purchase golden window before engagement decay, prompting targeted discount popups to capitalize on peak purchase intent and drive upsell.

First overseas branch of LA-based music education startup founded by Grammy Award-winning producers. Joined as the first employee, building products, strategies and operations from the ground up. • Customer Insight & Revenue Ops: Uncovered a generational shift in musician career goals through focus group, restructuring 14 courses into 3 career-track bundles to improve onboarding, reduce purchase hesitation, and double monthly revenue. • Product Iteration & Barrier Analysis: Rebalanced lecture-to-practice ratio and redesigned assignments through cohort engagement metrics and survey analysis, improving satisfaction (3.4 → 4.7/5) and recommendation rate (45% → 70%). • GTM Strategy & Growth: Launched a merit-based scholarship program targeting the root cause of low purchase urgency, using the application as an intent-driven funnel that converted applicants into paying students at 4x digital ad rates. • Cross-functional Analytics: Consolidated data across marketing, sales, operations, and product into a single source of truth for 15 colleagues, supporting weekly CEO reporting and reducing manual work to accelerate product iteration speed by 50%. • Global Collaboration: Coordinated 30+ live US-Taiwan masterclasses with LA headquarters featuring Grammy Award-winning producers, connecting 1,000+ Taiwanese students and professionals with the US music industry.

Artist agency representing top Taiwanese artists including Jam Hsiao (22M social media fans). • Market Research & Partnership: Conducted data-driven research on K-pop market landscape and drafted partnership proposals for artist collaborations. • Content & Brand Strategy: Contributed to creative development of Jam Hsiao's YouTube show Jam's Car, which accumulated 6.5M+ total views, including video translation and brand partner outreach.

China's leading news portal with 687 million average daily page views. • Content Creation: Authored articles for WeChat Official Account on Chinese cultural consumption trends, covering national fashion and cultural museum promotions. • Engagement Optimization: Analyzed competitor content and engagement metrics (views, likes, shares) to optimize titles and article structure, achieving a 20% increase in engagement.

Music production company known for award-winning Taiwanese films and Netflix originals. • Asset Management: Organized a sound effect database for audiovisual projects spanning advertisements, films, and television. • Production Coordination: Structured information flow between soundtrack producer and director for the 2019 #1 Taiwanese drama The World Between Us.

• Data Methods & Tools: Python Programming / SQL and Data Management / Machine Learning Methods and Applications / Spreadsheet Modeling • Domain & Functional Analytics: Operations Research / Pricing Analytics / Demand Modeling / Operations and Supply Chain Management Analytics / Customer Analytics and Lifecycle Strategy / Marketing Mix Modeling / Digital Marketing Optimization and Econometrics / Financial Analysis • Business Foundation: Data Visualization and Executive Storytelling / Competitive Strategy / Leadership and Team Effectiveness

Relevant Coursework: • Data Analysis: Statistics / Business Analytics / Customer Behavior Analysis / Social Network Analysis / Causal Inference in Economics / Big Data Marketing / Market Research • Communication & Marketing: Infographic Journalism / Digital Marketing / Media Writing / Visual Communication / Communication Planning and Management • Entertainment: Music Industry Studies: Global and Local Perspectives / Topics in Creative Industries