Lyndsie Oreno

• Engineered and automated internal workflows using CLI tools, APIs, and Excel scripting, significantly reducing manual tasks across design and marketing teams and increasing operational efficiency. • Built and managed automated email flows and campaign scheduling, leveraging segmentation and behavioral data, contributing to 30.18% of total revenue (up from 16%), with one month accounting for 53% of total website revenue. • Oversaw multi-platform web infrastructure for three distinct channels, performing bulk product uploads, metadata optimization, and CMS integrations, while improving UX/UI, SEO optimization, operational scalability, and traffic growth. • Oversaw the planning, production, and execution of omnichannel marketing campaigns by designing, producing, or delegating collateral—including sell sheets, print catalogs, digital ads (Google, Meta, Pinterest), social media content, brochures, and mailers—while coordinating with cross-functional teams, managing creative timelines, and facilitating product sampling to ensure seamless, on-time delivery. • Developed a dynamic Mockup Generator tool in Photoshop using ExtendScript, automating custom mockup creation and reducing the design team’s manual production time by over 50%, significantly improving workflow efficiency. • Managed and optimized paid ad campaigns on Google and Meta, conducting A/B testing and performance analysis—achieving a 36% improvement in average ROI (from 2.96 to 4.64) since October 2024 by refining targeting, creative, and bidding strategies. • Drove a 12% increase in site revenue in Q4 2024 as the sole marketer

• Designed and deployed complete brand identity systems using Adobe Creative Suite, including logos, visual assets, and messaging to ensure consistent, multi-platform brand execution. • Led end-to-end brand and web development for multiple clients, delivering full websites (WordPress, Shopify, Wix) and scalable brand systems under tight deadlines with weekly client reviews. • Directed a team of 5 designers, overseeing timelines and deliverable quality to maintain a high standard of output across all active clients. • Collaborated bi-weekly with executive leadership to report performance KPIs, identify operational inefficiencies, and propose system-level improvements to enhance team workflow and client satisfaction.

• Managed multiple client accounts simultaneously, providing timely support for promotional product needs and order fulfillment. • Oversaw and organized concurrent projects. • Conducted research on industry trends, new products, suppliers, and competitive insights to inform strategy and recommendations. • Developed and published content for blogs and social media platforms to enhance brand visibility and engagement. • Assisted in the design and development of websites using WordPress, ensuring functionality and user experience. • Performed daily office administrative tasks to support efficient business operations.

• Support creation of print and digital marketing materials, including presentations, look books, and catalogs. • Shoot and edit photography for various projects. • Manage social media marketing content and scheduling. • Assist with trade show and event coordination. • Pack and ship samples to sales teams and licensors. • Process product samples and paperwork to ensure accurate and timely approvals. • Create product and packaging mock-ups for sales and approvals. • Maintain and organize sample room inventory.

• Greet and assist members with various banking needs, including deposits, withdrawals, wires, etc • Assist managers in organizing and training team and delegating responsibilities such as balancing the vault, closing the card machine, emptying the ATM machines, etc, and take on any additional responsibilities to assist management • Perform notary public and loan services when needed

• Supported customers with a variety of print services, including poster and photo printing, scanning, editing, cutting, and binding. • Prepared and formatted images for print and cutting, ensuring accuracy for items such as business cards. • Operated the cash register, processed transactions, and performed end-of-day closing procedures, including cash reconciliation and documentation.

Previously a graduate exclusive degree, the newly undergraduate HEDI program focuses on designing intentionally with humans in mind. This program has many emphases' that focus on the top three fastest growth rate categories for projected growth rates in Utah according to the U.S. Department of Labor, making it a cutting-edge program created for Utah's skill needs.