Lyndsey Varvil

VP, Growth @ Brilliant Earth

About

All aspects of growth marketing focused on Digital and CRM, integrated marketing including Search, Shopping, Programmatic, DOOH, CTV, Audio, Social, Email, Direct Mail, SMS, and Emerging Media across Retail and Tech.

Country

United States

City

San Francisco Bay Area

Industry

Marketing & Advertising

Skill

Marketing Strategy, Social Media, Acquisition Marketing, PPC, Digital Marketing, Search, Mobile, Integrated Marketing, Advertising, Digital Media, MSN AdCenter, Client Services, Online Advertising, SEM, Mobile Marketing, Campaign Management, Google Adwords, Yahoo Search Marketing, Mobile Devices, CRM

Experience

VP, Growth

Brilliant Earth

2022-10 - Present · 4 yrs

San Francisco, CA

Marketing and growth executive with 21+ years leading holistic growth initiatives across integrated marketing, performance, CRM, and brand, leveraging a deep understanding of the martech landscape and advanced analytics to drive sophisticated, impactful strategies at Fortune 500 companies including Oracle and Williams-Sonoma, Inc.

Senior Director, Global Search & Programmatic

Oracle

2020-2 - 2022-10 · 2 yrs 9 mos

Redwood City, California, United States

Global Brand and Performance Marketing, with an emphasis in Digital Search, Shopping and Programmatic

Director, Search

Williams-Sonoma, Inc.

2014-4 - 2020-2 · 5 yrs 11 mos

San Francisco, California, United States

Paid Search, Shopping, Pinterest & Yelp for WSI family of 7 brands: Williams-Sonoma, Pottery Barn, PBTeen, Pottery Barn Kids, west elm, Rejuvenation, Mark & Graham.

Director of Search Operations

AKQA

2010-2 - 2014-3 · 4 yrs 2 mos

San Francisco Bay Area

Responsibilities include strategic development, client revenue growth and overseeing the Search team. With a focus on technology, I led our platform operations strategy.