Lyndsey Evans

Accountable for the development of a new commercial service for the organisation, including recruiting and developing - from initial service conception, through to delivery model design and implementation. The service is delivering the council’s commercial strategy, set against ambitious financial targets and the need for long-term cultural change. Conducted a commercial analysis of the profitability and sustainability of the Leisure service including external contracts. Produced a commercial strategy for our Place and Growth Directorate, which is supporting commercial delivery of projects. Responsible for managing the unprecedented inflationary impact on corporate contracts and in-turn the reflected price adjustments to many of our front-line services. Setting out the governance framework for services to ensure commercial alignment across projects; working within tough financial limitations whilst focussing on our core values and delivering essential services to residents.

Accountable for the operational and strategic management of the Digital Solutions shared service for Wokingham Borough Council and Bracknell Forest Council. Directly accountable for the profitability and deliverables of the service in its entirety, utilising years of experience to drive new positive and commercially focused change, that has enabled growth and continually driven efficiencies across all functions. Delivering a reliable, efficient and high-quality design, print, and marketing support service across all departments within the organisation.

Responsible for delivering the design and implementation of a digital registry service, providing back office support and feed into service LOB systems. Creating measurable efficiencies within the first year and developed into a valued service with a dedicated team. The service continues to expand and provide essential services that ensures business continuity throughout the pandemic and was a key enabler for remote working. Developed the management team that now successfully operate the service to its full potential and report into my wider service as Commercial Manager.

Promotion within service, to lead the service operations including personnel management, budget management and contract management. Responsible for delivering our customer excellence programme, marketing and engagement strategy as well as the delivery of our statutory council services. Gained extensive knowledge of all council departments due to the nature of the service and the network built.

Customer Account Management for both B2B and B2C in an income generating print and design service for a local authority. Development and implementation of marketing plans, including commercially driven initiatives within the public sector. Managing a high pressure and fast paced departmental workflow, ensuring the highest quality output including excellent customer service. Working across the entire breadth of local government services to support the delivery of both statutory and commercial campaigns, in partnership with multiple stakeholders - both internal and external.

Providing high quality event design, implementation and management within a busy and demanding estate. Responsible for operational day to day management of a large team of staff; managing a 120 cover restaurant, 3 bars and simultaneous events; including theatre shows, weddings, corporate events, function hire and outdoor park events. Continuously pursuing customer excellence, with a passion for outperforming targets and delivering services that exceed customer expectation.