Lyndsay Skinner

Product Director for all digital service products at BT, EE & PlusNet

- Lead a team of 50 e-commerce managers, product managers, product owners, business analysts and performance marketing professions - Responsible for all BT Consumer digital sales & retention across all product lines - Manage multi-million pound budget - Responsible for all activities driving digital sales & retention, including conversion rate optimisation, trading, affiliates, PPC, SEO and webchat - Deliver major programmes, including new product launches and digital transformation such as CMS migrations - Strong focus on team development and coaching

- Digital sales lead for broadband, TV and Sport sales - Responsible for prioritisation of all digital sales activity within marketing, development and testing teams - Manage multi-million pound agency retainers

BT Broadband - Responsible for driving digital broadband sales - Manage relationships with marketing & propositions to deliver integrated campaigns - Data-driven optimisation of customer experience to increase conversion - Manage digital agency contract & relationship BT Mobile - Delivered the online go-to-market strategy and launch of BT Mobile - Responsible for driving digital acquisition - Manage performance marketing strategy, including PPC, biddable media, affiliates & web chat - Own online sales budget, including agency retainers & performance marketing budget - Responsible for volume & budget forecasting - Trading performance analysis - Management of digital agency; working collaboratively with user experience, creative design & copy teams to develop online customer experiences - Responsible for user testing, including lab & online testing plus accessibility testing - Own SEO strategy - Senior stakeholder management, up to CEO level BT.com Redesign - Key member of 18-month project team tasked to redesign BT.com sales website, that created a mobile responsive site delivering uplift in conversion & increased basket value - Responsible for developing insight & data-driven strategic vision - Commissioned & managed lifestyle documentary & product photo-shoots - Managed digital agency; working with user experience, creative design & copy teams to create leading customer experiences - Worked closely with development team to develop the technical solution - Managed UAT work-streams - Responsible for SEO strategy - Delivered Beta site solution, including supporting on-site analytics - Responsible for training digital sales team to use new website Other - Manage web chat services - Good knowledge of onsite analytics, including Adobe Analytics & Ad Hoc Analysis - Strong presentation experience - Project management skills - Strong stakeholder management - Line management experience - Experience in managing project teams

- Responsible for driving online channel share for acquisition & re-contracting - Responsible for the delivery of new phone, broadband & TV propositions on BT.com - Key member of the BT Sport team responsible for the delivery of BT Sport online sales website - Responsible for sales & activation of BT Broadband value-added services - Support web chat services - Variety of experience in site optimisation, using Adobe Target - Experience working with & managing digital agencies

Propositions Manager - Developed propositions for broadband value-added services, including security and wi-fi Marketing Manager - Responsible for BT Credit Card acquisition - Managed online customer acquisition experience - Delivered BTL campaigns, including DM and email - Stakeholder management, working within join venture set up Business Solution Design Practitioner - Worked on BT TV go-to-market launches - Experience in operations and working with contact centres Other - Editor of graduate blog - Committee member of graduate community - Financial and commercial awareness training - Leadership development training programme