Lynda Hoang

- Circular economy lead at HEINEKEN Vietnam, extremely passionate and strongly believes in the impactful value that circular economy can create, fully committed to turn waste into value and close material loops throughout the value chain within the company. - Tremendously contributed to HEINEKEN Vietnam’s ESG governance and circularity agenda over the years, creating tangible benefits to the company itself, to the community and the local economy, which drive HEINEKEN Vietnam to be a leading example for circular economy practices in the market and has been recognized as the top 3 most sustainable companies in Vietnam for many years - Lead effective and integrated sustainable communications campaigns: UN Women’s Empowerment Principles signing, Nat’l Vietnam Corporate Sustainability Forum, waste value chain webinar, circular economy forum by Ministry of Planning & Investment - Team member in strategic workstream to develop high performing company transformation and culture, capability manager trainer, designed the company’s well received on-boarding internal program

• Managed brewery tour team of 7 with excellent consumer experience at brewery tour locations: HCMC, Da Nang, Hanoi, & Vung Tau, receiving 20,000 guests annually • Direct preparation and briefs for Managing Director’s high-level engagement with country Ambassadors and high ranking media • Project manager for the company’s Sustainability Report launch campaign creating a viral music video reaching 3.4 million viewers, 130 news articles, 34% earned media with a PR value of VND 5bil • Lead brand sustainability programs and external brand PR communications for the Tiger cap recycling program Tiger Street Football, Tiger Remix and Heineken® When You Drive Never Drink

• Led the first trade activations at HEINEKEN Vietnam for HORECA/Modern On-Trade channel for all brands in the company portfolio; Heineken, Tiger, Strongbow, Desperados, Amstel • Developed full year strategy, led and assisted in new recruitment and outlet listings with the Regional Sales Manager • Responsible for building brand image and creating unique brand experiences: launched Heineken® Aluminium at top rooftops in HCMC, launched Amstel in Bui Vien in Ho Chi Minh City • Managed, recruited & trained 200 Brand Ambassadors for the new brand launch activations, Strongbow Cider

• Responsible for developing promotional marketing concepts to drive promotions for the lounge including a whiskey flight, bartender’s choice cocktail menu, Sorae tour and casino raffle • Managed 13 beverage suppliers, negotiated contracts, organized events with suppliers that resulted in 20-30% increase in sales • Managed & trained a team of 15 highly skilled, customer oriented bartenders and waiters and supported training for service team

• Responsible for opening and closing of the restaurant including taking all reservations to ensure the most efficient flow of the evening • Maintained and stocked inventory for all future orders as well as keeping the restaurant up to NYC health codes • Involved in the hiring, training, and firing of front-of-house staff and reviewed menu items in detail before every shift • Successfully compiled a work training manual for new hires and implementing a system for easy transition to a new work environment

Coursework focus on international political economy, international organizations & world order, IR analysis & application, Model United Nations, global food & hunger, and globalization development.

World affairs, Shakespeare, directing and staging