Lyn Arnold

I am very pleased to confirm that my new position at the UK Holiday Group is that of Offline Marketing Lead. This role encompasses leading on offline activity across our brands. The UK Holiday Group is one of Britain’s leading privately-owned holiday and hospitality companies, specialising in coach holidays for the mature traveller. In the role of Offline Marketing Lead my main areas of interest are: • Developing our Direct Mail activities • Building our travel agent relationships • Attending Travel Events/Roadshows to promote our five brands • Creating magazine and newspaper adverts • Acquiring customer testimonials for marketing • Forming customer focus groups • Designing and hosting brochure launches I’d love to hear from any Travel Companies, Travel Agents and Publishers who specialise in the mature traveller market and especially coach holidays.