Lyla Langdon

Brand Web Site Management – Jambu, JBU and JSport - Email Marketing - Effectively manage and execute email marketing campaigns from design, content creation, layout to send and reporting. Drive overall email capture initiatives to significantly grow customer email list and opt-ins - Online Advertising/SEM- Work with internal brand marketing department and external media agencies to develop and execute free, paid, and viral online marketing strategy to drive traffic to site and generate sales - Analytics - Utilize web analytics to gain actionable, real-time data and insights across multiple channels and devices that will help improve the effectiveness of online marketing campaigns and maximize ROI - Social Marketing - Manage brand presence on social network sites, enhance fan interactivity/engagement, and grow/nurture online communities. - Own the paid social marketing budget and develop quarterly/monthly paid social marketing plans to drive maximum business results and measure the impact of social media programs and analyze, review, and report on effectiveness of campaigns in an effort to maximize results. - Digital Content Marketing: commercial, video and social media shorts - Brand Partnerships: Create innovative campaigns that drive brand, acquisition, and retention & prepare pipeline analysis and presentations for senior management on the performance and trajectory of the partnerships channel. - Brand Ambassadors - Online Retailers liaison with merchandisers and buyers on strategy and assets

Organized store sign plans, store print grids and store sign inventory. Coordinated samples between departments internally and for PR. Assisted in casting male and female models. Assisted with photo shoots. Retouched images for ecommerce. Was responsible for Social Media Calendar.

♣ Sales associate, assisting customers in finding styles that match their wants, needs and personality, as well as complimentary items for their overall appearance ♣ Constantly adhered to store sales goals (daily and weekly), and worked towards driving increased sales throughout shifts to ensure maximum return for the store ♣ Monitor and track cash register throughout shift, including closing out at the end of business each day, ensuring numbers reconciled ♣ Marketed the store by conveying store promotions to the customers to drive certain items over others ♣ Primary responsibilities include register operations, floor assistance, inventory, and ensure and maintain appropriate store appearance for positive customer retail experience

♣ Campus Representative for a niche sorority recruitment as a representative of Sacred Heart University/Greek Life ♣ Led and actively engaged with the University community in various marketing projects and social media projects designed to enhance and promote the brand