lyla arenfeld

director of media and communications

About

Sales Executive and Content Marketing Specialist

Country

united states

City

kingston

Industry

business supplies and equipment

Skill

adobe creative suite, graphic design, social media, sales, fine art, microsoft office, wordpress, social media marketing, art, photography, integrated marketing, design, digital photography, visual design, branding, creative writing, quickbooks, blogging, brand development, editing, adobe photoshop, marketing

Experience

faculty of record and graduate teaching assistant

alfred university

2012-8 - 2014-6 · 1 yr 11 mos

Developed and implemented an engaging studio art curriculum at the college level. Educated both non-majors and majors in art and design. Demonstrated technical processes, delivered lectures and power point presentations, guided constructive critiques and administered a fair grading system. Was evaluated highly by students for ability to motivate and guide.

gallery assistant

harvey meadows gallery

2011-2 - 2012-9 · 1 yr 8 mos

Guided customers from the beginning to the end of their sales journey. Worked with a team to install shows and host gallery events. Contributed to events, news and media plans. Traveled nationwide to represent the gallery at shows and conferences.

marketing and sales representative

vahallan papers

2014-8 - 2015-9 · 1 yr 2 mos

Worked in Sales and Marketing for a high-end, hand-painted wall-covering company. Developed new relationships within the U.S. and internationally via phone and e-mail. Traveled to represent the company at interior design industry trade shows. Managed social media channels, photographed new products and updated word press site content. Coordinated with brand agency to refine print collateral and design sample materials. Exceeded company, individual sales, and performance goals.

director of media and communications

bailey pottery equipment

2015-9 - Present · 11 yrs 1 mo

Manages and develops content for the company blog. Plans, creates, and sends out regular newsletters. Develops schedule of retail sales promotions and social campaigns. Collaborates with a team to create social strategies that promote brand awareness and market products. Photographs products and creates digital marketing stories. Updates website regularly to boost SEO and keep content current.