Lydie Balmont

Generate leads for the French market through all channels (especially digital) Work closely with the sales team to increase the quality and quantity of leads Create briefs for all the collaterals (sales presentations, brochures etc.

Develop, implement and track marketing campaigns for Italian market to generate leads (email, events, social media) Digital: regular updates on the website, manage social medias (especially Linkedin and Youtube) Organisation of external events (exhibitions, conferences, webinars) Management of the collaterals (sales presentations, brochures etc.) Press relationships - coordination with our external agency in Italy to distribute the press releases and coordinate interviews Work closely with the sales team to increase the quality and quantity of leads

Identify potential new clients & develop relationships Create proposals - Negotiation of contract terms Clients’ onboarding Handle and resolve customer requests and complaints

Development of the marketing strategy for the launch of products Management of the collaterals (fund profiles, brochures, etc.) Coordination of the email campaigns - measurement and A/B testing Event management: organisation of the annual conferences in England (up to 500 people), sponsored events in Europe and webinars European & UK Institutional event strategy: calendar and annual budget Press relationships - coordination with our agencies in Italy and France

Manage end-to-end creation and deployment of email marketing activity in Europe - measurement of campaign and tactic performance Responsible for the planning and on-site management of European events - proprietary and sponsored events Manage regional websites updates Sourcing advertising opportunities and placing adverts in the press Press relationships: managing the PR agencies to arrange interviews, bylines, press releases distribution

Monthly conferences: high-level speakers (scientists, economists, etc.) for 200 people Dealing with external companies to organise their events held at SCOR’s premises (general assemblies, seminars, conferences, etc.) Internal training events for 200 people Annual seminars for the various business divisions Assisting the internal teams (AV, catering, etc.) and stakeholders Following up on invitation processes, budget restrictions, legal internal policies, etc.

Organisation of private events up to 80 people and photo shoots Management of the bookings and updates of dedicated websites

Organisation of external and internal events in France up to 300 attendees (conferences, dinners, seminars, cultural visits, wine tastings...) Supervision of the events in the regions (duplication of conferences, wine tastings, dinners…) Management of the all the components of an event : venue, budget, invitation process... Digital communication: intranet, implementation of a new documentary basis

Organisation of external and internal events in the UK and Europe up to 400 attendees (dinners, conferences, ticketing, seminars, wine tastings, quiz…) Manage the Corporate Hospitality offering (Arsenal, Wimbledon, Glyndebourne, Wembley…) Ensure the follow-up of invitation processes, budget restrictions, legal internal policies, etc. Head up the hostess teams during large events

Promotion of internal deals Organisation of internal events for CIB business lines : seminars, dinners, conferences… Digital communication (Intranet)

Implementation of logistics support for B to B exhibitions in Lyon (“Piscine”, “be+”…) Assist on the creation of communication plan for these exhibitions Briefs for communication supports (emailings, posters, catalogue...) Media plan for the promotion of the exhibitions Digital communication (website, schedules for social medias…)

Marketing and communication strategy, digital marketing, design, brand management, product sourcing (panel analysis…) Common core : accounting, financial analysis, law, human resources…

Strategic marketing Global marketing International business Customer relationship management