Lydian V.

Associate Director, Branded Content and Media Strategy @ Spark Foundry

About

I'm a media partnerships and branded content strategist with nearly a decade of experience connecting brands with the audiences that matter most to them. My work lives at the intersection of brand storytelling, media strategy, and cultural relevance. I've led and executed partnerships across some of the most recognized media properties in the country, managing complex, high-value deals from initial strategy through final activation. I'm passionate about the kind of work that actually moves the needle, where the right partnership, built the right way, creates something that resonates far beyond a media buy.

Country

United States

City

Miami

Industry

Marketing & Advertising

Skill

Cross-functional Collaborations, Marketing Campaign Management, Brand Strategy, Negotiation, Hispanic Content Development, Content Marketing, Partnership Development, media partnerships, Branded Content, External Relationships, Critical Thinking, Media Strategy, Digital Strategy, Contract Management, Production Planning, SAG, Business Affairs, Budget Tracking, Print Production, Business Operations

Experience

Associate Director, Branded Content and Media Strategy

Spark Foundry

2022-3 - Present · 4 yrs 7 mos

New York City Metropolitan Area

Clients: Mondelez & Mattress Firm

Manager, Branded Content and Media strategy

Spark Foundry

2019-4 - 2022-3 · 3 yrs

Greater New York City Area

Client: Mondelez

Supervisor, Media Planning & Strategy

Starcom

2017-10 - 2019-4 · 1 yr 7 mos

New York, New York

Client: Novartis

Media Strategy, Senior Associate

Starcom

2016-5 - 2017-10 · 1 yr 6 mos

Greater New York City Area

Business Manager, Production

DNY

2015-1 - 2016-5 · 1 yr 5 mos

Greater New York City Area

Business management for broadcast production, social content and art production Work with the production team to estimate production budgets, insurance costs and talent estimates Manage the legal and financial oversight for productions Legal and network clearance Manage the execution of production documents (location release, talent release, purchase orders, insurance declaration pages, etc.) Manage talent contracts and payment coordinating - SAG/AFTRA Manage production budgets - create estimates and generate purchase orders Prepare music agreements and production contracts Accounts: Outback Steakhouse, Sherwin Williams, J&J ACUVUE, Jagermeister, PWC