Lydia Thacher
Vice President, Digital Commerce @ Dollar General
About
I am a strategic, growth-driven ecommerce executive with 15+ years of experience leading large‑scale digital transformation, omnichannel expansion, and full P&L ownership across high‑growth retail environments. My leadership centers on building and scaling high‑performing teams, modernizing digital infrastructure, and transforming complex retail ecosystems into profitable, customer‑centric digital businesses. As Vice President of Ecommerce, I drive enterprise strategy and revenue growth across owned and marketplace channels, delivering sustained double‑digit gains through disciplined execution, strategic partnerships, and operational modernization. My work spans digital merchandising, marketplace development, last‑mile innovation, product catalog architecture, and content supply chain leadership. I have a track record of architecting and scaling multimillion‑dollar programs, while aligning merchandising, marketing, supply chain, and technology around a unified growth agenda. My experience in merchandising and vendor management strengthens my ability to balance strategic vision with commercial rigor, optimizing margin, inventory, and customer experience. I thrive at the intersection of strategy, leadership, and operational excellence, guiding teams through rapid change and driving measurable impact across the full ecommerce lifecycle.
United States
Los Angeles Metropolitan Area
Retail
P&L Management, E-commerce Optimization, Site Merch, Operations, Creative Strategy, Assortment Planning, Adobe Creative Suite, Category Management, Microsoft Office, Request for Proposal (RFP), Business Development Strategy, New Business Development, Contract Negotiation, Sales Performance, Identifying New Opportunities, Business Strategy, Revenue & Profit Growth, Customer Acquisition, Cross-functional Team Leadership, Analytical Skills
Experience

Vice President, Digital Commerce
Los Angeles, California, United States
• Define and execute the digital strategy to drive sales and enhance the customer experience at Dollar General. • Lead a cross-functional team managing user experience, digital merchandising, and ecommerce across owned and third-party marketplaces. • Focused on delivering value through innovative digital solutions and strategic initiatives.

Associate Director - Merchandising
Greater Los Angeles Area
• Led the launch of Hollar.com in November 2015, purchasing 100,000+ skus and overseeing merchandising and buying plans. • Implemented a merchandise assortment program with 9,000+ skus live on the website, increasing product visibility and growing AOV. • Managed a vendor base of 300+ vendors and growth of two senior buyers

Associate Linebuilder
Topline Corporation
Bellevue, WA
• Developed Topline line for each season based on trend research and customer feedback. • Collaborated with sales representatives to detail samples and provide input on trends and materials. • Managed materials sourcing, sample tracking, and customer product development. • Traveled to customer offices in New York and Los Angeles to develop seasonal products.

Buyer - Footwear
Santa Monica, CA
• Managed inventory using an OTB planner and analyzed weekly sales data to plan future assortments. • Collaborated with merchandising planner to control inventory levels and create promotional plans. • Traveled quarterly to China and New York to negotiate pricing and quantities with vendors.

Community Service Specialist I
Office of Workforce and Economic Development
-Organizing Contract Education Courses; registration, class materials, instructors supplies and overseeing all details for course. -Working with fiscal year budgets for each department and tracking budgets, expenses, and creating end of the year analysis -Setting up Purchase Requisitions and P.O.'s -Office duties from answering phones, creating excel workbooks and filing.

Sales Associate
• Managed operational backup and specialized in bottoms class at Free People's Manhattan Beach location. • Assisted with visual updates, inventory check-ins, and organizing back stock products. • Built clientele books, called customers to promote new products, sales, and events.

Intern
Free People Wholesale
• Assisted the sales manager and sales representatives at Free People Wholesale showroom. • Managed inventory check-ins, updated linesheets, and look books for market weeks.

Event Manager
America's Cup Espresso
• Organized and oversaw Espresso Bars for parties and events ranging from 25-1,000 guests. • Provided exceptional customer service and maintained strong interpersonal communication skills. • Managed logistics and coordination to ensure seamless execution of events. • Implemented creative solutions to enhance guest experience and satisfaction.
Lydia Thacher's Contact Information
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