Lydia Zeng

I decode complex markets to empower strategic decisions. Based between London and Shanghai, I currently work with Meritco Services, where I bridge the gap between global capital and industry expertise across Consumer, Healthcare, TMT, and Financial Services. My passion lies in transforming raw data and fragmented expert insights into actionable intelligence. Whether it's tracking the evolution of China's light meal market or analyzing cross-border investment trends, I focus on one thing: helping clients move from ambiguity to clarity. What I do: 🔹 Expert Network & Primary Research:​ Connecting top-tier investors with C-level specialists. 🔹 Market Intelligence:​ Delivering deep-dive due diligence and competitive landscapes. 🔹 Strategic Advisory:​ Translating complex consumer behavior into executable growth strategies. I hold a Master’s degree from LSE​ and a Bachelor’s from UCL. I am always open to discussing industry trends, data-driven insights, and collaboration opportunities. 📩 Open to connect and exchange ideas.